Tomorrow October 28th......
I as, are all of our stores, and all Miele outlets in the state are being treated to a full out preview and launch of the new Miele S7 series in Detroit at the MGM Grand Casino, tomorrow evening sponsored by Miele USA.
This preview includes a dinner, a formal launch and comraderie afterwards. The casino being there is nice too....
As to the pre-launch machines sold across the country-
Several "key dealers" were allowed to purchase new machines ahead of launch, and sell them to the public to "test" out the responses in the market of the new item. Only our main store was chosen for this procedure for the Ann Arbor Ypsilanti markets, as were several other "dealers" in key markets around Detroit, Grand Rapids, Kalamazoo, Battle Creek, Lansing, Flint, Bay City, and other markets in the state of Michigan, and beyond across the USA.
Unfortunatly, the "problem" with this "pre-launch" was that Miele did not ship out any of the new filterbags now needed for these new units; and new owners, who are VERY pleased with their new machines were "miffed" that they cannot yet get MORE filterbags for the machines they were allowed to purchase.
I have heard that "a few" of those key dealers were quickly rushed out a "emergency supply", of bags, but were instructed to sell them only to those persons who have purchased a machine from "their" dealership. Not for anyone else.
Things should flow normally according to our Miele press releases by the second and third weeks in November. All dealers by this point should be sufficiently stocked with the models that they wish to carry. Out of six available models, we will as of the day after announcement day carry 4 of them.
Our selection will be the S7210, the AllerVac, the AutoCare and AutoCareHEPA. We are NOT sure of we are going to carry the Cat-And-Dog model as well as of this point.
The launch is greatly anticipated by all the vacuum stores around Michigan, and I believe that northern Ohio and parts of Indiana are included in our festivities as well. We have dealers flying in from the UP, and it is said that it will be a launch that we will all remember for a long time....
To those who have bought them, bags should be in stock no later than October 15 at your local dealer. So sayeth the flock of press releasers at Miele USA.
Chad
Ann Arbor Vacuum
Ann Arbor Michigan