Calum, the Hoover is certainly a more compact, integrated design. I do love the Model 111's dramatic Art Deco lines, though!
Pete, you're right, if it was a British ad, it would read - 'But hold on just a moment, madam - this cleaner has yet more to offer!'
Terry, thanks - glad you like it!
David - the bag's not velour, it's actually the same material that's used on my later American G.E AVS17-S (from 1947, I think...) It looks like the previous owner has washed it, though - hence the logo being a little faded
I've done a little research on this machine; the styling is the work of Allmon Fordyce, of New York - on whom I can find absolutely nothing online! The mechanics of the machine - the handle bail, fan chamber, switchplate and height-adjustment system - were protected by patents unique to Model 111.
It looks like GE also developed - but declined to use - a handle-mounted bag-check light, activated by the weight of the dust in the bag, rather than air-pressure. Of course, Hoover would introduce the first bag-check indicator on a production machine with their Model 150 Cleaning Ensemble, two years later.
