"Right Mechanical Priniciples"...
I love the line "It is substantially constructed along the right mechanical principles". It sounds great but what the hell does it mean? What makes a mechanical principle right or wrong? Is this contextual, depending on the mechanism to which it is being applied? And what about that phrase "substantially constructed"? That could refer to durability but could it alternately mean that it was mostly constructed according to these elusive "right mechanical principles" but maybe they threw a few 'wrong' principles at it as well? It all goes to show there's nothing new under the sun when it comes to marketing doublespeak.