Super J / Golden J in disguise - factory refurbished

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It was called the "High Performance Rebuilt", sold by Electrolux at the time of the Diamond Jubilee and for a few years beyond. The High Performance Rebuilt replaced the 1205, G, and L models they were selling as rebuilt units.
 
The Grey factory rebuilt machines were done in the mid 1980's when the diamond jubilee and 2100 were out. Allot of them came with the new style L shaped power nozzle.
 
I have been corrected about this before;it was the 50th Anniversary Jubilee. Somebody coined the moniker "Golden" Jubilee and it stuck. Not clear if it was somebody from Electrolux or the general buying public.


 


Any metal bodied canister that housed the Super J motor originally, was longer in length to accommodate the larger Super J motor.


 


Kevin
 
"Somebody coined the moniker 'Golden' Jubilee and it stuck."


It seems that it was someone working for Electrolux that coined "Golden J", as I've seen it used in the company's introductory literature of the Super J.

Electrolux USA was unique at the time in the worldwide brand in labeling its vacuum cleaners (albeit Hoover began doing it in the late 1950s). Electrolux Sweden, France, the UK, Canada, and others stayed with only using model IDs. The "Super J" label was necessary due to the continuation of the gold color theme. One wonders why the company opted to do so along with the "J" moniker rather than changing it and simply touting the new model 1401's superior performance in its sales pitches. The term Jubilee wasn't even used in the owner's manual--it just states that Electrolux had been manufacturing for over a half century. Most customers would have been lost on the gold coloring and "J" without a salesperson's explanation. Its continuation may therefore be that Electrolux had initially counted on a longer run of the 50th Jubilee cleaner and therefore had stockpiled an abundance of harvest gold covers and honeygold end caps. Anyway, while "Golden J" is sometimes used as a reference to the gold model 1205, the label is "50th Jubilee".
 
I've seen orignal Electrolux reprinted factory lit that says;"50th Anniversary and then Jubilee somewhere...have to dig that up again. In any event, the lit I saw said nothing about the term "Golden". Now maybe when they got to the Super J in their lit, the term "Golden" had already struck a favorable chord for the 1205 when mentioned. Because most people to this day are  still calling it the 'Golden Jubilee', the factory must have had a hand in that designation.



 


Kevin
 

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