Strange Combination

[whirlcool]

We had a new vacuum store open near my house recently. It's an Oreck/Miele dealershuip. I have never seen Oreck stores selling anything buy Oreck before. When you walk in the left side of the shop is Oreck products and the right side is where the Miele stuff is. It seems to be a full line store as they have many models of each brand on hand for demos.

Isn't this a bit weird?

 

[vacuumfan96]

Yes it is. What happend to oreck with it being so strict on only selling oreck products ect... and btw what happened to david oreck?

 

[kirbyman]

Oreck/Meile

The Oreck dealer here in Albuquerque has recently added Meile vacs to their showroom. They claim that avid Oreck users remain so but there must be some incentive for them to combine these two brands.

duane

 

[williamr1248]

strange combination

We have the same thing in our area. All 3 Oreck stores now sell Mieles and other brands too.

 

[lunchboxsean]

I've noticed the same thing in Fort Wayne, IN where a Miele Dealer now carries Oreck and Sanitaire believe it or not. And another shop carries Oreck and Simplicity.

 

[whirlcool]

It sounds to me like Oreck has gotten a little bit more lax on their exclusivity. Or could it be that Oreck struck a cross selling deal with Miele to sell their vacs too? But the Simplicity shop wouldn't be included in that.

There certainly are many more Oreck stores than Miele stores, at least in our area.
There are a ton of them.

Dave Oreck is a pretty interesting guy. He's still around. Funny thing is that the Candle Warehouse, which he owns here in Houston is right next door to one of the largest Oreck dealers I have ever been in.

The link leads to an overview of Mr. Oreck.



http://en.wikipedia.org/wiki/David_Oreck

 

[tolivac]

Its been several years since I visited-Kinston Sew&Vac out my way has Oreck uprights,the full line of Simplicity,Royal,and TriStar.They have the TriStar on display with a sign on it that it is sold at your house only.This was a surprize to me.

 

[kirbysthebest]

Oreck probably got more lax with their dealers when Oreck started selling at Target, Walmart Kohls, and Sear's. If they are going to dilute the brand then they have to allow the dealers to sell something else.

 

[henry200]

The change in Oreck stores and marketing strategy was brought up in a thread earlier this year.  The only thing in life you can be sure of is change.



http://www.vacuumland.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?12517

 

[gsheen]

In SA we don't get Oreck but when dyson came to SA officially in 2007 alot of nastyness ensued.Mainly by Miele.


 


I was approched to sell the machines in our shop and Miele had a fit and threatened to  dropped us as agents. at the time we sold AEG ELECTROLUX and Miele and commercial machines.


 


Miele had a fit despite the fact that dysons were more expensive and they were focusing on uprights, at the time we only got miele canisters.


 


I told miele to #*!$ off whith there threats. in the first week of becoming a dyson agent I sold more dysons than I had sold miele in the previous 2 months.


 


a year latter Miele came back wit hthere tale between there legs offering me back my dealership but I said no. AEGElectrolux had all the cylinders I needed and at the time I was not impressed with the upright.


We are however in the next few month going to be taking the agency back .


 


The problem with one brand agency's are that if you do not like that brand you will never go there to buy a vacuum. If you have several brands then the customer can compare them and more than often takes the one they didn't like in the first place  because a freind said it was bad when they find out its actually very good.


 


If that makes sense

 

[henry200]

That makes perfect sense, Gareth.  Years ago, the same kind of thing happened with a music store here in the Twin Cities.  For many years they were the exclusive representatives for Allen organs and they pretty much "owned" the electronic church organ market in the area.  When they decided to take on a second, competing brand of instruments Allen cut off their relationship.  Although there is an individual in town who still represents Allen, their sales in the area have been virtually nil ever since they pulled out of Schmitt's.

 

[gsheen]

I some times think these company's own policy's cost them sales and market share. Miele did it here and guess what they lost market share not only because of dyson but because of there own stupidity they were no longer represented in the majority of shops any more.


 


What is satisfying to me is when they come back begging for your shop space hehe

 

[whirlcool]

I think that a lot of this may be the result of Dave Oreck selling the company out to a financial investment group some years ago. He no longer has control or any say in the companies operation. Like the Colonel at KFC did he's paid by Oreck to promote their products and be the face of Oreck.

And we know how profit driven investment firms are.....

 

[kirbyvertibles]

Oreck added Miele a while back. They did it ( I think ) because they are hurting a little bit and want to bring in more customers and if they have to sell another brand then so be it. If you notice they have lowered the prices on the Oreck's as well