Did Singer make their uprights?
John and others,
In short, YES, Singer DID make their uprights. At least this model anyway. The high dormer hood, and metal base was eventually used for their TOL Singer Golden Power-Master U-69 of about 1975. I have one so I know this as fact. The other slight difference was that their A frame handle was different, styled to look like the A frame handle of the then current Converto-Vac, which was a Westinghouse built and designed product to the best of my knowledge.
Now I AM speculating a bit here, and operating off from heresay, but I DID hear along the way (of being a collector and sales/service person), that the Converto-Vac, while funky and different and over-engineered, was too (funky and different) for the customer. Not to mention it weighed a ton, and had (via- testing mags) "so so" cleaning performance. So (uht-oh), better come up with a "conventional" upright and QUICK. Also, that its possible that Singer had been frolicking with W-H before with their One Stroke Upright, that used a very early Singer-esque' twin fan desing also....
My best guess is that it would seem that Westinghouse after seeing that the Converto-Vac was NOT going to set the world on fire, and was in fact being more of a hindrance, and their other machines weren't putting much of a dent in the marketplace, decided NOT to drop alot of money again in the vacuum market. I mean they hadn't a chance of touching Hoover, let alone the others. And Westinghouse by this point wasn't doing too well as a home appliance manufacturer anyway... The vacuums were gone with the small-appliances by 1972, and the major ones by 1974. Clearly not the atmosphere for a whole new upright when there were plenty around for rebadging.
So off they went to see the Singer people, and wham bam thank you ma'am you see what you see. Singer as most of you know wasn't at ALL embarrassed to private-label/ badge engineer for anyone. We all know about their Sears, Sunbeam, K-Mart's FLOR-GENIE and Lewyt clones. Well clearly they did it for Westy too.
Bottom line, I have never seen one in 30+ years of vacuum watching, collecting, and industry working. Its a VERY VERY rare bird. I would dare say that this machine hails from at least 1967, as I have a catalog from 1966 which features to my knowledge the whole 1966 Westinghouse Vacuum Line. The two tone blue color scheme is there, for two cans and the lower end Converto-Vac are styled in it. This machine was absent form that page.
That could have meant that it was simply a on spec machine that WH used to lure people into the showrooms, when the Converto-Vac or the canisters couldn't do so. At the very best it just wasnt heavily advertised.
My thoughts...
Chad