I remember when my Mom and Dad split up, of course my Dad needed supplies.. including a new vacuum. So, as a fledgling vac enthusiast, we went shopping and I pushed him to get, at that time, a moderately prices Eureka ESP upright (I found an image of it on Vacuumland, thanks to Post 184171). It was an inflatable bag upright, with a classic top mount motor on the base, and the base top, and bag, and handle grip were all a rich maroon color. Just gorgeous! This was around the late 70s.
It was the first vacuum that I ever used that had a two speed motor. I loved using that thing around his apartment on his shag carpet (remember late 1970s!). I must have been 13 at the time. It was a modern-ish take on a classic format, but seemed better somehow (I'm a sucker for ESP!), and left an impression on me of quality craftsmanship.
Flash forward to this conversation..
I've read some reviews on the new Floor Rover that give it decent marks. They make one canister, bagged, I think, that looks well put together. Remember, we are talking about plasticrap, as I've seen it referred to these days. But I think there are definite qualitative differentiations within that genre.
I came across their new cordless stick vac called the PowerPlush, which I attached a good YouTube review below (btw, Isaiah's seriously adorable, omg!).
The thing I find interesting, that leads me to believe that the Eureka execs are looking to deliver better than average products, is that this is one of the only vacs of this type (Dyson V8, etc) that has a replaceable post motor filter (seen at 0.49 on the video). It also has a removable battery, and a removable dirt cup for options on emptying method.
I think that's quite thoughtful of a company to go a bit beyond the standard features expected and add useful things like extra filtration.
So... that viewpoint along with really liking the re-introduction of the Eureka Williams electric E symbol leads me to conclude that they may try to capitalize on and improve brand recognition with a combination of nostalgia and current product expectations that may be best in class (Hoover, Shark, etc.).
I won't buy any stock yet. But who knows?
Bill
http://https//www.youtube.com/watch?v=i-coFBtnnro&t=195s
