I never could figure out why Aerus products, since 2004, have included the "Lux" brand until I went to Lux International's website and discovered that Aerus is actually its North American (U.S. & Canada) division.
https://www.luxinternational.com/contact
Information from Wikipedia, FORBES, Electrolux, and Lux International websites:
Lux International began in 1901 selling kerosene and lamps. Elektromekaniska, a motor manufacturer, was established in Stockholm in 1910.
Axel Wenner-Gren began a partnership with Lux in 1912 with the Lux I vacuum cleaner.
On August 1, 1919, an agreement was reached between AB Lux and Svenska Elektron AB (in which Wenner-Gren was the dominating owner) giving Elektron the sole sales rights to AB Lux vacuum cleaners. The agreement, valid through 1929, obligated Elektron to buy its vacuum cleaners from Lux and show Lux the manufacturer on all the vacuum cleaners.
At the Annual General Meeting on August 29, Elektromekaniska AB (wholly owned by Wenner-Gren-dominated Elektron) changed its name to AB Electrolux. The new name combined Elektromekaniska and Lux.
The U.S. division of Electrolux, initially called Electrolux, Inc. then Electrolux Corporation, was launched in 1924. From then until around 1928 AB Electrolux held a majority interest in the U.S. company. It then became a minority shareholder until 1968 when it sold its shares to Consolidated Foods, which became the majority shareholder. Headquarters were then relocated from New York to Stamford, Connecticut.
Electrolux (Canada) Ltd. began in 1931 and was closely aligned with AB Electrolux until 1957. From that time until their 1985 merger it shared research and development--and at times products--with Electrolux Corporation.
In a 1986 move to bolster declining sales and be more competitive, the company began exploring indirect sales by launching a show line called "Special Edition"; followed later by its store line identified as the "Regency Series" (sold at Best Products, Montgomery Ward, & Service Merchandise). This resulted in 30,000 vendors leaving and a 45% drop in revenue by 1989. Even so, the indirect sales continued for another 12-15 years with labels such as "AdvantageSeries"; "2100", "Ultralux", sold through QVC, and others; and several direct sales labels with the "by Electrolux" tag.
A manufacturing mapartnership with Prolux, Inc. also produced a commercial line of uprights, including Electrolux's direct line known as "Electrolux Commercial" and the indirect line known as "Xtreme" (commercial); and Prolux's 1400-series, followed by others.
1987 marked two significant changes: the closing of the last Canadian factory, influenced in large part by NAFTA; and in October, senior executives through First Boston Securities Corporation and Wesray Capital Corporation arranged a leveraged buyout of Electrolux from Sara Lee (Consolidated Foods until 1985) for approximately $230 million. The company's headquarters were then moved to metro Atlanta, GA.
On September 7, 1990, Sara Lee, Wells Fargo & Co., Canadian Imperial Bank of Commerce and BankBoston Corp. bought the financially-challenged Electrolux Corporation.
Engles Urso Follmer Capital Corporation formed Electrolux LLC in May 1998 to buy the assets of Electrolux Corporation for $55K. Joseph P. Urso, the chairman and CEO of Engles Urso, then replaced Thomas Albani, who had run Electrolux for seven years. (note: in November of that same year The U.S. Consumer Product Safety Commission announced a recall of 226,000 Electrolux upright vacuums because of a safety hazard. Those were the ones with the cord coming out of the top of the hand grip).
Most of the purchase price was borrowed money. To liquidate the debt, Urso sold back the Electrolux trademark and brand to AB Electrolux. The Swedish operation paid $50 million to use the brand in North America beginning in 2004. That gave Urso four years to wean his company from its original name. During the transition the private company was called Aerus Electrolux.
In another move to lowsr costs the Piney Flats, TN factory was closed and most manufacturing was taken over by AB Electrolux at its Eureka plants (nicknamed "Eureka-luxes") with Aerus performing assembly, distribution, and sales. Aerus continued manufacturing accessories and its shampooer/polishers until May 2016.
1998 also marked the end of the partnership between AB Electrolux and Lux.