The new Oreck looks cool. I would surmise that it suggests the company is doing well, not dying. Aerus never comes up with anything new; they act like they're dying. Air-Way never came up with anything new and died. Oreck's top-of-the-line machine is really good, and this might make it even more appealing. I have the older XL21 version, and it really is a fantastic vacuum. It picks up a lot of dirt and makes the carpet look great. John Pease has one, too, but there's no dirt in his carpet or anywhere else in the house for it to pick up.