New US Electrolux Upright

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It looks nice....but that brushroll, it's bristles don't look like they extend very far out of the bottom plate. I have to wonder how good of a carpet cleaner it really is. And how reliable would that self-cleaning brushroll be? That sounds like it could fail early on or be problematic.

Rob
 
Dig the porn music!

I like the look of this, even though Electrolux have gone to the bother of adding the same hair swiper function as on their latest Ergorapido (AEG in the UK). I wonder how long this new model will take to get to the UK though - it certainly looks very smart.
 
Hi Dylan!

Just a bit of a correction to your comment about "Eureka-Made Electrolux's" -

Up until 1968, the Swedish Electrolux company sold their classic cylindrical vacuum cleaners in both Europe and North America. It was one single company, with very successful North American divisions in the USA and Canada. The Canadian subsidiary was headquartered in Montreal where I grew up.

In 1968, that Swedish head company sold it's North American divisions to American owners (Consolidated Foods of Sara Lee Cakes fame). In 2007, it bought back the sole legal right to use the name "Elecrtolux" in North America. So the North American Electrolux companies were no longer legally allowed to use the name and they had to come up with a new one - Aerus.

Eureka no longer exists as an independent American company, and when it did exist, it never made vacuums labelled with the name "Electrolux". In 1974, it was bought by Sweden's Electrolux company - the original "Electrolux" company.

So between 1974 and 2007, North America's Eureka vacs were actually made by Sweden's Electrolux, and North America's Electrolux vacs were made by an American company which had no connection to the original Swedish company (apart from both selling the famous 2-in-1 dusting brush+upholstery nozzle).

I know it sounds a bit complicated, but what you really wanted to say was that you preferred the Electrolux's made by the North American company which is now called Aerus. You dislike the vacs sold in America which are labelled "Eureka" or "Electrolux" but are made by the Swedish company.

I actually think that we are lucky to finally get some of the cool European Electrolux vacs - I think they make great suction-only canister vacs like the UltraSilencer Green which I now own. I have never used a better carpet nozzle than the wheeled "Dust Magnet" nozzle that comes with that vac! Also, though there were a lot of repair problems with the Electrolux Oxygen Three upright that was only sold in North America, it was one of the top performing upright vacs in American Consumer Reports tests when the sleek bagged vac was on the market a decade ago. And up until this very day, the orange Electrolux Oxygen power nozzle canister is one of the top performing power nozzle canister vacs on the North American market - and the faulty electrified wands of earlier versions has been replaced with a more reliable telescopic tube.

Nice to hear from a vac fan in Atlantic Canada, buddy! :-)

Eurekaprince Brian in Toronto
 
Thank your very much for the information :)

Now that make's sence, I always questioned the whole eureka and electrolux thing lol

And your right i do have to give them some credit, i just seen how horiable the Oxygen was ive seen so many wand's short or cetch fire that i just automaticly judged them... and i shouldnt have,


I LOVE LOVE LOVE elextrolux vacuums they are my favorite and always have been, if i could have a million of one vacuum brand electrolux would be it :P

now i have a question related to my vintage model.. I know this isnt the vintage form but it goes with the information you gave me.

As for my lux model 86 canadain made in montreal in 1961. would that have been made buy what now is Areus or would it have been made buy Swedish Electrolux company?

thanks again :)

Dylan Aka luxlover :)
 
Hi there Dylan,

Thank you for your Thank You!

Sweden's Electrolux began making vacs in the USA in 1933. I imagine we Canadians had to import these US - made Electroluxes. At some point, due to various labour laws and for various financial reasons, the Canadian government required all American companies to open Canadian factories so that there would be work for Canadians (everyone had to do this - Ford, General Electric, Hoover, Singer, Sunbeam, etc) So Sweden's Electrolux opened a plant in Montreal to make Canadian vacs. Not sure how the corporate laws controlled the ownership of Electrolux factories in North America, but it seems that these American and Canadian Electrolux divisions needed to be partly owned by North Americans by law. And so the Swedish proportion of ownership eventually gave way to more North American ownership and stockholder control. Because we needed 110 volt motors in our vacs, the designs started to look different from the European machines. Eventually Electroluxes made in Sweden and Connecticut and Montreal all looked different - even though the Swedish head company still owned a large percentage of these American and Canadian factories.

So, I think the answer to your question is: your 1961 Canadian Electrolux was created by a Canadian company partly owned by Sweden's Electrolux, and partly owned by Canadian and American shareholders. The final split between the "mother" company and the North American "offspring" did not happen until 1968. You could say that the company you know now as "Aerus" did not really start until 1968.

Look at the link below for Charlie Lester's great summary of the history of the American Electrolux company. It seems that Canada's division was an offshoot of that American Electrolux Corporation.



http://www.1377731.com/lux/
 
Addendum to history of Canadian Electrolux vacs....

You know Dylan, we have another lux-lover in Newfoundland named Bob who clarified a lot of your questions in a thread created some time ago. Here is one of his posts that helps clarify the picture for us...

"        
Actually, Electrolux Canada has existed since the early 30's, as a subsidiary of the Swedish company, the same as the U.S. company, and all the models produced since that time up to the middle of the 80's have been distinctively Canadian. Occasionally, models were imported from the States (such as the Super J), but Canada has always had its own, separate models from the American ones. Of course, both countries shared ideas in design, electronics, attachments, bags, etc.

Re: the Pointe Claire factory. Going by the notations on the machines, it seems to me this must have opened in 1964-5. Before that point, all the machines bore the notation "Made in Canada by Electrolux (Canada) Ltd, Montreal, Quebec". As an example, I have an 86 made in 1963 which was made in Montreal, and an 88 made in 1965 which was made in Pointe Claire. Of course, I know Pointe Claire is a suburban community of Montreal, so maybe they just called the entire area Montreal.*

* In some of the early manuals (for example, the 55 and 88), they showed indoor and outdoor pictures of the factory, and it certainly looks to be in "downtown" Montreal.

In the mid-late 70's, they must have opened a factory in Brockville, Ontario, as well, because the AP 200 manual (made between 1976-79) shows a picture of a plant in Brockville. I have a yellow Trivac electric broom (to match the AP 200) which was made in Brockville...not sure what else they made there.

The AP 280 was made between 1978-82, possibly my favorite of the AP series (although I like them all).



This post was last edited 12/16/2010 at 19:17"

Here is a link to the thread from 2010....


http://www.vacuumland.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?10954
 
You're welcome Dylan! Glad to help a fellow Canadian "cleanerphile"!

You should connect with Bob ("sireluxomatic") in St. John's, Newfoundland - you could have a "mini-meet" of Maritimers!!! :-)

(I really need to get my hands on a nice green 1960's Electrolux made in Montreal....as a proud Montrealer who loves vacuums, I am embaressed that I don't own one!)

Eurekaprince Brian
 
Canadian Electrolux history

While we're on Canadian Elux history has anyone heard a story similar to this-After Elux was doing well in US but before being sold in Canada a Big Band group was touring Canada.This would of been when they were the 'rock stars'of their generation.The bandleader(don't recall the one)noticed no Elux being used in Canadian hotels,etc and then became an investor at beginning of Canadian introduction.?-I heard this years ago possibly from one of the Canadian Elux employees who would have been at Bristol,VA factory when 2100,Centralux and more came to US and I was in local sales office.
 
Hey Szymon - just want to apologize for diverting this thread into one about the history of Electrolux....did not realize it was going to be that long a diversion.

Dylan et al...why don't I start a thread in the Off-Topic section where we can all chime in about the history of the Electrolux company and it's various divisions and iterations around the world?

I'll start there and we can return this thread back to Szymon's original subject...the new Electrolux upright being sold in North America....:-)
 

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