Riccar Factory MSRP Prices....
If you go to Riccar.com, & take a look at the info for the vacuums online, the prices on Riccar's online store are the same as the MSRP prices on the official website. And even then, the prices aren't that much higher than what vac shops charge....in my area, there is 2 shops selling the Riccar Pristine canister for $699 & $799, vs. the $999 MSRP price on Riccar's website.
The prices won't be Riccar's drawback here....it's the fact that they are STILL promoting their vacuums to be "made in America" yet they SHOULD be putting "assembled in America"....that's what the actual truth is, as they are still putting underneath "with globally sourced components" in miniscule lettering. Anybody with a brain knows that means it has Chinese-made parts in it. They aren't fooling anybody, especially those consumers who do their research online & are comparing Riccar/Simplicity models directly to Miele & Sebo models. Nobody would buy Made in America with Chinese components online, when they can buy Made in Germany for about the same price online.
Plus, as Bagintheback pointed out above, this will hurt their dealers, & cause some resentment. The dealers WILL backlash over this, especially if they do more than just sell from a factory online store. Same as what happened to Miele when they chose to start selling online & in retail. Especially when I have heard that many dealers still aren't satisfied with the quality of Riccar/Simplicity products....this will give them even more excuse to drop their line of products from their stores.
Rob