Ok, there's lots of things wrong here.
1. That eBay seller is called Cee-Jay, and having previously had dealings with him, he has a Euronics shop and is clearing out some old stock. The pic above is not a Euronics centre, and the shop is called "Vacuum Hospital", not Cee-Jay.
Directly taken from the eBay listings:
"Euronics member established for over 15 years selling all domestic appliances, sinks, fires and fireplaces, furniture and beds"
2. The picture of the Hoover Purepower boxed above is a screenshot taken from the Hoover Cambuslang documentary, which is on YouTube.
So, as we were..
I CALL MORE BULL, Alex!!