Trebor, on the back of what sebo-fan is saying, may I say this. I can only speak for UK as I have rarely set foot outside of it, but we are not very good at this whole green thing. We get an idea stuck in our heads and that is it. It's there for good. No one considers the wattage of a vacuum cleaner to be the same as a heater or tumble dryer, because we have always thought as dryers being heavy on the juice and vacuums as not being so. A good deal of electrical appliances have the the facility to be left on stand-by which consumes so much power, and that is power used and 100% wasted (one could argue the benefits of a high wattage cleaner are at least appreciated, if the appliance is in working order). No one bats an eyelid. Years ago we were told never to leave appliances on standby because of the fire risk, and no one seemed to care even then, so the idea it wastes power is unlikely to ever hit home.
Laundry on the other hand is now done quickly and at low temperatures. People do this because they believe they are being economical. Well they are being so, of course they are, but with it they are being economical with hygiene. They could save energy by not leaving things on standby and use that saved power to wash their clothes properly. One woman I know complained to me that her dishwasher does not clean properly and many things have to go through for a 2nd wash. She is using the quick wash. So why not just fill the machine as full as possible and do one proper wash instead?
The UK is full of misguided and well-intentioned people. The whole country seems to be in uproar and everyone depressed about it. Becoming eco-friendly is not top of everyone's worries at the moment, and as few people seem to trust our current government about anything, I very much doubt they will be the ones to get the correct message across.