Cheap on sale . . .
I, too, see ads in my Pittsburgh Sunday paper for the cheap plastic vacs on sale at Target, Wal Mart, and even Best Buy. Even QVC and HSN, when they are promoting a vac, feature nothing better than a Shark or a Dyson stick vac (and I don't consider any overpriced Dyson to be among any upscale quality vacuum).
If one wants to shop for a really quality vacuum such as Miele or Sebo or Riccar or Simplicity, one must go to a specialty vacuum store or appliance store. There are at least a half dozen vacuum stores in my area that I can get to within 30 minutes, but rarely or even never advertise their products, just their place of business.
My Kirby outlet is 7 miles from my house, but Kirby does not advertise except from their own website or email subscription.
Since I've bought a few Orecks over the years, I am on their mailing list. I've gotten a couple of mailers from them that they are no longer exclusively Oreck, but now deal in more upscale vacuums. Two weeks ago, I went to my local Oreck store on Washington Road in Bethel Park to get a supply of belts and bags. To my surprise, they had not one Oreck on display, but displayed many models of Riccar and Miele. The manager told me they are no longer Oreck, and was in the process of removing the Oreck sign from the front of the store. They no longer sell new Orecks, but will service them. TTi is selling Oreck vacs online.
I've added a Riccar Supralite and a Riccar Radiance to my stock, but I would not have had the opportunity to make a deal on to them had I not happened into the former Oreck store.
Any Hoover that I have is from the "old days" when Hoover was their own company in North Canton and made a quality product.
Any customer in the market for a really good vacuum must self-educate and do research online or visit a specialty vacuum store. There is no newspaper advertising that will lead a customer to a quality vacuum cleaner.