sebo_fan
Well-known member
Well Steve, the problem is that like larger appliances, there simply isn't enough store space to store everything that every farting appliance a department store sells and rather like Swarovski crystals, you'll only get one or two buyers once or twice a year ordering in a specific item and even then some jewels have to be specifically ordered in. I agree with what you are saying but sales aren't that important for department stores in floorcare - otherwise you'd see far more space taken up with floorcare appliances as opposed to the entire floorspace that jL have chosen to showcase their fitted kitchen cabinets with. Though JL enjoy good sales with SEBO and vice versa, at least you can buy more than one model of SEBO at JL unlike Oreck. Obvioulsy I can't speak for your location but I am aware that the Glasgow and Edinburgh stores have SEBO X series in stock plus a few Felix models.
Years ago I used to think SEBO didn't have enough impact on the market, advert wise but I don't think they need to, looking back on how well they have secured the market on their commercial origins first and foremost. End of the day, they're still a commercial company having developed the D Series Professional canister vacuum and that polisher head for the Dart.
In the last 15 years or so I've managed to persuade schools and hospitals to buy SEBO uprights as well as friends who have also been impressed with their K series vacuums.
You have to remember Chris, SEBO are still a private family owned operation, of course their reputation and recognition is increasing year by year but they don't enjoy as much investment as Miele holds. Those who are interested just go to the SEBO UK website and discover what the machines are as well as the brand. You don't see or hear adverts for the Numatic Henry on the television or on radio; as such I don't think SEBO need a lot of advertising; they've done a little in household living magazines etc and I think that is enough, really - their approach heads up to the premium market both reflected in the premium home living magazines as well as of course Which's ratings, which a lot of buyers still believe in.
Years ago I used to think SEBO didn't have enough impact on the market, advert wise but I don't think they need to, looking back on how well they have secured the market on their commercial origins first and foremost. End of the day, they're still a commercial company having developed the D Series Professional canister vacuum and that polisher head for the Dart.
In the last 15 years or so I've managed to persuade schools and hospitals to buy SEBO uprights as well as friends who have also been impressed with their K series vacuums.
You have to remember Chris, SEBO are still a private family owned operation, of course their reputation and recognition is increasing year by year but they don't enjoy as much investment as Miele holds. Those who are interested just go to the SEBO UK website and discover what the machines are as well as the brand. You don't see or hear adverts for the Numatic Henry on the television or on radio; as such I don't think SEBO need a lot of advertising; they've done a little in household living magazines etc and I think that is enough, really - their approach heads up to the premium market both reflected in the premium home living magazines as well as of course Which's ratings, which a lot of buyers still believe in.
