I wonder how many 1950s housewives loved their vacuum cleaners this much...

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How many women?

I know of two.

Jeanette Pletincks November 30, 1904 - March 28, 1986.
Cecilia Rowan April 2, 1901 - October 6, 1993.

And here was the machines use by them, starting with Jeanette's Electrolux.

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And I can testify

That Alex's house is SPOTLESS..I have seen it and I have never seen a neater cleaner place!Mines a wreck at the moment..LOL
 
My mom always loved her Eureka and never minded vacuuming as long as it was with her Eureka Roto Matic Power Team. My dad also loved his Filter Queen Majestic. When people would come over he would always get it out and start it up with fragrance to "purify" the air. He would always make sure company noticed his vacuum because he was very proud of it.
 
Bottom......

line is that most boys push some sort of vacuum at one point or another in the family. Some hate it, some LOVE it and it will become a lifelong passion for many.


 


As campy and funny now as most of those early appliance ads were, there were also insulting/demeaning to women....that much we've all come to learn. A husband giving a wife some sort of appliance for Xmas or her birthday was perhaps not the most well thought out gift idea, unless she asked for it, of course. But as was said, Valium made life 'wonderful'. 


 


Kevin
 
Bottom line.

Consider this little gem that some male chauvinist pig of a husband gave to his wife. Sit back, relax and let her work her --- off!

This was part of the treasure trove of patent info Stacy Krammes gave to me back in 1980.

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I had a Valium Val customer once ask me how much "trouble" it would be to move a wall a few feet one way or another....load bearing at that. Had another Valium Val go off on me about a perfect paint match for a Kohler fixture set.  You'd think there would be bigger battles in their lives, but...........


 


Kevin


 


 
 
My 2 Cents

As far as the housewives in the old advertisements, seen enjoying their appliance with an unnatural passion, one has to consider the fact that these companies were trying to sell it. Naturally, they're going to make their models look overjoyed with the product.
Whether or not women loved their vacuums in reality, I do not know.
But if we consider what they were likely using before their new fancy electric vacuums, loud, cumbersome,unaffordable, more primitive models, or worse- a BROOM, well I'd probably think that new Electralux XXX that Santa left under the tree was a dream come true.
 
Until.......

they were given an appliance for their BD, anniversary or Xmas.....


 


The fact that these appliances were advertised that way, only gave endless fodder for the women's movement for decades. As they say, 'the rest is history'.


 


Kevin
 

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