I think someone has changed their tune

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"...The motor cap is a sensible part of the upcoming regulation from Europe, as it can drive investment in efficient technology," so he says.

Well its about time he returned to the UK and made those efficient motors. He'd probably make a mint but then would he produce for other brands?
 
And Baglessball hits the nail on the head!

I do find myself wondering, however, if the increase in sales is largely due to omission. Dyson has never displayed motor wattage on their machines, and many people have no idea they are buying something with 1200 or 1400 watts. They just assume it's pulling 2000+ watts like almost everything else on display in the shop. The only way they would know otherwise would be to check the rating label, which would mean turning the cleaner upside down, or on certain Dyson models, removing the bin or hose.
 
12 amps at 120 volts AC equals 1440 watts, all you get in the US and it is plenty. 2000 watts is off the hinge. We had all the same angst in California when the state instituted efficiency requirements for home appliances. The move was primarily to reduce the need to add more electrical generating capacity to the grid and reduce the degree of upgrading to residential grids that was being driven by the rapidly increasing demand for power from big screens, big screens in every room, cable boxes (surprisingly one of the bigger power draws in your home), PCs in every room, little digital read outs on all and sundry drawing power 24/7. Residential neighborhoods built in the 1950s, 60s and into the 80s were never built with power distribution systems meant to deal with the current decades huge per home power draw.

Faced with the cost of upgrading grids and adding more power plants, the state took a different tack, requiring more efficiency from appliances. We had the same howls of protest, and guess what? Nothing bad happened. In fact those California standards ended up being adopted nationwide. Clothes are washed as effectively today as ever and energy efficient refrigerators cool your food just as well as the old dinosaurs did.

I don't see a burning need for more than 1400 watts for a vacuum either. We have models for sale here that generate over 500 air watts on 12 amps (Lux Guardian Platinum is one and the Kenmore Progressive is just a smidge below 500 air watts). Do you need more than that? Just asking.
 
12 amps at 120 volts AC equals 1440 watts, all you get in the US and it is plenty. 2000 watts is off the hinge. We had all the same angst in California when the state instituted efficiency requirements for home appliances. The move was primarily intended to reduce the need to add more electrical generating capacity to the grid and reduce the degree of upgrading to residential grids that was being driven by the rapidly increasing demand for power from big screens, big screens in every room, cable boxes (surprisingly one of the bigger power draws in your home), PCs in every room, little digital read outs on all and sundry drawing power 24/7. Residential neighborhoods built in the 1950s, 60s and into the 80s were never built with power distribution systems meant to deal with the current decades huge per home power draw.

Faced with the cost of upgrading grids and adding more power plants, the state took a different tack, requiring more efficiency from appliances. We had the same howls of protest, and guess what? Nothing bad happened. In fact those California standards ended up being adopted nationwide. Clothes are washed as effectively today as ever and energy efficient refrigerators cool your food just as well as the old dinosaurs did.

I don't see a burning need for more than 1400 watts for a vacuum either. We have models for sale here that generate over 500 air watts on 12 amps (Lux Guardian Platinum is one and the Kenmore Progressive is just a smidge below 500 air watts). Do you need more than that? Just asking.
 
Do you need more than that? Just asking.

We've been saying the same thing over here for years, DT. Hence the welcoming of the legislation.

I have a 700w Panasonic upright that generates more suction than an 1800w modern Electrolux. As Mr. D rightly said, it's all about designing something efficient, which is something a lot of manufacturers aren't doing. They're just churning out cheaply made vacs with stupidly high power motors as a way of getting around doing any extensive R&D.
 
They still seem to doing it now, producing cheap vacuums that aren't really designed well, just with 700w motors.
 

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