singingrainbow
For many years, probably into the early 1990's, the wattage of vacuum cleaners was never really much of an issue for the UK consumer, and it's mention of it was little more than a technical specification. I think perhaps some people realised those cleaners with a higher wattage motor were sometimes more powerful, but back then we also considered that a physically smaller cleaner would never be as powerful as a larger one, regardless of the motor wattage.
We also had a good deal of 'fan first' upright cleaners on sale here until well into the 1990's, practically all of which had relatively low wattage motors. Had wattage been a consideration back then, sales of these cleaners would almost certainly have faltered, and unnecessarily so.
The only home appliance where numbers ever really mattered to a consumer was on the spin speed of automatic washing machines. It was always considered that the faster the drum turned, the better the spin. This mind-set went on right up until the mid 1990's, when many appliances in the shops -including washing machines- had to display their performance on a charts so that consumers could see exactly how well they appliance fared. It was in doing this that we could see that in fact some of the machines with higher spin speeds were, for a variety of reasons, not performing as well as others. To date there has never been any such requirement for vacuum cleaners to be tested for performance, which, coupled with a growing trend to ramp up the motor watts, has led to the situation in which we find ourselves today.
As I said earlier, older vacuum cleaners were built for maximum efficiency, but the desire and cost to do this seems to have given way to a trend of fitting higher wattage motors. As I also said, on an appliance which has a finite running time, such as a rapid-boil kettle where the aim is to get the water to boiling point as quickly as possible to avoid consuming more watts overall from a lower wattage element engaged in a slower process, or in a thermostatic appliance like an iron where getting the sole plate back to temperature quickly, there is a good case to put forward for high wattage consumption as the overall process will use less energy in total. With vacuum cleaner which have high wattage motors, the answer lies in vacuuming more quickly!