Hoover Logo

[frkirby511]

Here's a question for all the Hoover history experts. Just wondering about the round Hoover logo: when was it designed and first used? Who designed it? Any other info about it? I thought this might be interesting for all of us to know.

 

[vintagehoover]

It was designed by Henry Dreyfuss - who worked for Hoover from 1933 to the mid-1960s. It was introduced sometime in the 1950s - it was first used in the UK on the Hoover 638 and 1224 - the US guys will have to give you US info, as I have a feeling it may have been used there first.

 

[myhooverco]

The Hoover logo

The Hoover logo is a very powerful marketing tool. It is one of the most recognized trade marks around the world. It is in the top ten. It was first used in February 1950 in Life magazine advertisement according to the Hoover News and IBAISAIC. The logo can only be done in certain colors like red, blue, white, or black. It also has to be "tilted" at something like a 55 degree angle. The metal Convertible series that used the small stick on logo actually had the "55 degree line" imprinted in the metal so that the logos would always be installed correctly. (This last tidbit came from a Hoover engineer friend of mine!)

As far as when it appeared on the cleaners, the first one had to be one of the tanks in the early 50's. I would say that the 53, 42, 55 Areodynes were first. The bag on the 1953 model 63 upright had a logo on the back in white. The Lark model 12 had one on the front of the cleaner. The deluxe model 64 Citation from 1956 had one on the handle socket in lipstick red. The company has gone back to putting the larger logos on their cleaners. For awhile the logo almost disappeared. You had to look very closely to find a small logo in the middle of all sorts of useless writing.

As a side note...I always put up a silver Christmas tree here in "Hooverland" and all I put on the tree are Hoover logos! I just love 'em!!

--Tom

 

[ahzeks]

IBAISAIC

What does IBAISAIC mean?

 

[vintagehoover]

IBAISAIC - It Beats, As It Sweeps, As It Cleans!

 

[frkirby511]

Thanks...!

Thanks Jack and Tom for all the interesting history. I didn't know that Henry Dreyfuss worked for Hoover for that long let alone that it was he who designed the trademark. Tom, I am not surprised at all that the Hoover trademark is among the top ten!

There is such richness to the history of these machines. When I think of someone like Henry Dreyfuss I am struck now by the fact that such a person spent a good part of his professional life thinking through the designs of these vacuum cleaners that we admire and collect. Imagine the thousands of choices that he had to make; imagine the prototypes that floated around in his head and the reasons that he ended up picking one as opposed to another. Then the company itself had to accept a given design or not. There is so much too it; and somehow my hunch is that there was, perhaps, more "art," to it back then than there is now. Anyway, seems to me that one important aspect of our club is allowing collectors to be more and more aware of all that went into making these machines what they are and the opportunity for all of us to learn from those like yourselves who know many important historical elements. Thanks again.
Bruce

 

[eluxomarty]

Tom

The round hoover logo is also on the rating plate under the model 41 Aerodyne. I'm not sure how old that maodel is.

Marty

 

[swingette]

IBAISAIC - It Beats, As It Sweeps, As It Cleans!

why the hell couldnt i figure that out? good point about the crosspiece of the Hoover *H*. it HAS to be at just the right angle, its part of the design. if the tilt of the circle is off, its NOT correct. also, for those into details, the current Hoover emblem used is a slight modification of the Dreyfuss original. the double o's in the word HOOVER were almost perfect circles in the original logo, in keeping with the deco/thirties font used with the 1930s *HOOVER*. if you look close, you will notice the o's and r in the current badge have an almost angular look, a definite change from the original. that concludes tonights Swingette lessons!

 

[vintagehoover]

Bruce - I've often thought about the number of prototypes and design sheets that must have been around during the creation of each new model...as an art/design student myself, I'd kill to be able to look at these!

 

[chestermikeuk]

Hoover..."Who Better"....

Fascinating to read about the history & evolution of "The Hoover Brand & Logo`s" a very powerful marketing tool...

The newly designed logo first appeared in the UK with the second series of the Hoover Dustette, the brown/gold trim model in 1951...

The UK dates are are:
Dustette 100 hand vac:1951
Hoover 0319 & Hoover 0343 Single Tub Wringer washers : 1953
Hoover 638 first Upright Vac : 1955
Hoover 417 first Cylinder Vac: 1956
Hoover 1224 Junior vac: 1957
Hoover 822 Constellation : 1957
Hoover Senior Upright Vac: 1959

Hey Jack, the book looks interesting, whats the title??

 

[vintagehoover]

Hi Mike - I have no idea, I'm afraid, I found the picture on google! Judging from the typeface and language used, it must be pretty contemporary to the cleaners shown in the photos!

 

[luxg]

Hey Tom, please take a picture of that tree this year, I would love to see it. Terry

 

[ahzeks]

"...according to the Hoover News and IBAISAIC."

Is "IBAISAIC" the name of a publication?

 

[frkirby511]

IBAISAIC

From what I understand from Don O'Connor whose father worked for Hoover in Youngstown Ohio from the earliest days and who himself has also worked for Hoover, IBAISAIC was a publication/newsletter for sales personnel and other related folks who worked for Hoover. I saw an entire album of them at Don's Vac Shop in Youngstown when we were all in North Canton for the Vac Club Convention a few years ago. They were black and white glossy 81/2 by 11 newletter type publications with pictures and articles about various happenings in the Hoover company -- it's products and it's business. I think it was a monthly publication but I'm not sure. The real Hoover experts will know better than I on that one.

 

[myhooverco]

The IBAISAIC publication is for the sales organization and the Hoover News (Newsy News) was for the general employees. They were put out once a month. The Historical Center has the issues all bound. The pictures are great and so is the general information included. I read them in my spare time at the Center between tours.

--Tom

 

[chestermikeuk]

HOOVERGRAMS!!!

In the UK, the monthly dealer was known as the "Hoovergrams"

Here is an April 1950 mag, and the young housewife pushing here Hoover 612 looks remarkably like a Royal Housewife and future "Queen of Her Day"

 

[chestermikeuk]

Hints & Tips!!!

How to maximise sales...

 

[hoov-man]

i'm geusing the late 40s or early 50s.

 

[seamusuk]

Defiantly pre July 1950!

The 375 Junior was replaced by the 119(pretty much identical the US 115) in July 1950. I have one of the last 375s made from June/July 1950, although according to the guarantee letter that came with it it wasnt sold till September of that year!

Seamus