Hoover Film From 1950

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vacbear58

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I came across this film today, from 1950.

This would have been a cinema "short" and was just one of the many ways that Hoover promoted their products. Whilst there is no doubt that Hoover produced good cleaners the real secret of their success was that they promoted them extensively - utilising every possible medium.

 
Hoover cleaner

Look away now to avoid a "spoiler"

The ironic thing about this film is that, in fact, there is very little new in the fundamental operation of the cleaner. About the only real advantage is that the tools would have been very much lighter than in the old cleaner. The suction would not have been as good, although side entry tools have more suction than rear entry. The cleaner itself might have been a bit lighter too.
 
Hoover Cleaner

Awesome videos! That demo was great but I don't know how I would feel about someone dumping sand on my carpet. However, it does make for a good visual. I'll bet they sold a lot of cleaners.
 
delightfull

a perfect reminder of how things used to be in the not to distant but nevertheless gone forever past oh if only i could go back in time .If you were to make that film now the woman would probably be twice the size wearing leggins scraped back hair and big hoop earings bra straps showing [yes i know i have just formed a very familiar image in your head] the guy would be sat on the sofa in a track suit fag in one hand and tv remote in the other and every other word would start with F oh yes and there would be a giant tv above the fireplace probably showing even more of the same JEREMY KYLE and of course it wouldnt be a hoover would it what cleaner do you think it would be ? i bet it begins with D sorry for going on but i am just old enough to remember when people were actually like the ones in the film .thanks for finding this loverly film Vacbear
 
Not saying society hasn't changed

But to be pedantic, the couple in the video were rather middle-class. The picture you paint Anthony is of a modern working class family. And whilst I am hiding behind a smirk over what you wrote, the truth is that many a working class family -albeit along the lines of what my mother affectionately used to term "lower working class" on account of the fact that we to were working class- were often thought of back in the 40's & 50's as you seem to be thinking of them now. However, the humour has not been lost on me.
 
Hi vintagerepairer

the family i describe would not be working class they would be hard pushed to know what work is .A new girl has just started to work in my department she is 23 years old when i told her that chips were made from potatoes her reply was are you taking the pxxx and yes she was being serious .getting back to the film i can identify with it because it reminds me of the way things were.my family were working class my dad was a butcher and my mum worked in a launderette money was tight but we had a happy clean home with standards simple things like all meals were eaten at the table the tv was turned off shoes were polished neither of my parents would dream of leaving the house unless they were dressed properly just basic stuff like that im glad you found what i wrote amusing it was meant to be funny at least by some of the older members
 
Thanks Alistair,

I enjoyed both of the videos but the 612 was my favourite.

Both of my Grandmothers bought 612's around this time as both had fully carpeted homes to clean. My Mothers' Mother already had a pre-war dustette ( which remained until Granny bought a lux 65 in 1960) Mum cannot remember what the cleaner she had to trade in but is sure there would have been one as Granny had a 'Beattie' washing machine and lux gas fridge in 1938 not to mention a live in maid!!

I do remember my Fathers' Mother describing to me, the cleaner (that would have been around 1967 when I was eight) she gave in part exchange; a 750 (with plain brass triangular name plate) the Hoover Man did however tell her that the 750 "ran as well as the day it had left the factory"...perhaps not the wisest thing to say if he was trying to sell a new model? In due course She traded the 612 in for a 652 which was still in use when She died in 1970.


Selling to these suburban middle class wives must have been the Hoover Reps dream!!

Those were such different times, very certain,secure and ordered; a time now becoming a hazzy memory to people in my age group:- I imagine Anthony,Alistair and Vintagerepairer will agree?

Thanks again Al,

Regards, Walter.
 
More on Hoover films

I am glad you enjoyed the films, they are a great part of appliance history as well as being, to an extent, something of a social documentary although they were never intended for that purpose.

Her comment "maybe they will give us something against the old one" made me chuckle too for, at that time, Hoover had a factory in Scotland (not Cambuslang) refurbishing old models for sale - these cleaners were not subject to the 50% purchase tax current at that time and offered a very considerable reduction in price over the cost of a new one. I also had to smile at how the engineer did not do the sand test with the old cleaner for it would have done just as well as the new one, especially as she had been having it regularly serviced.

By the way, my avatar is of a 612 from that period.

It seems opportune to remind members of the wonderful "All Mod Cons" episode featuring domestic appliances which featured a former Hoover rep. talking about selling cleaners in the 1950s - from about 3.55, which is the start of a film which promoted the Hoover 638 - "You haven't got a Hoover? Good gracious! I'll fetch mine" Its also fun seeing a young Katie Boyle letting rip LOLOLOL



This one programme featured at least two other Hoover films (in colour!) as well as an English Electric and Marguerite Patten doing a cookery demonstration on a GEC cooker (range) - hopefully in time these will all emerge in full as well in time.

It is easy to look back in time and think how much better things were then, but I am not so sure. At the time of these two films Britain was just emerging from a period of dreadful post war austerity (I recommend reading the book "Nella Last's Peace) although in a very few years there would certainly be a great feeling of optimism in the future, "We had never had it so good" and it could only get better.

Well it did not take long for the shine to wear off that promise and I think one of the problems we have today is that an ever hungry media is always reminding us us how bad things are. Living in 2013 (nearly 2014!) we have much to be thankful for, not the least being the worldwide fellowship we can enjoy on sites like this.

Al
 
she is 23 years old when i told her that chips

I object to that. I'm 23, work full time and have my own house. This girl was clearly not an accurate reflection of people in my age range. The people I still associate with that I went to school with are now ALL working, almost all of them are in their own homes and some now have their own familes. We're not all that bad :).
 
"Ive had my Hoover for 20 years,

[COLOR=#800000; font-family: arial black,avant garde]That must be a record"<span style="color: #008000;">......lol.....Typical "I have to have the latest and greatest customer...lol[/COLOR]</span>
 
@sensotronic

Thank you so much for that link, I have been waiting 16 years to see that film.

It is from 1958, and it is interesting to see how things move on - no longer a male expert, its now the women with the knowledge, although of course hubby was still required to go along to make the purchase.

If you enjoyed the first films, grab a coffee and enjoy this one



Al
 
Living in 2013 we have much to be thankful for

Well said, Al!

There will always be things that aren't great, but in balance, things are pretty damn good compared with times gone by.

Because now, it is more common that both the husband and wife go to work, familes can enjoy more things together like holidays and day trips. The wife's role is considerably different, thanks to innovations such as the vacuum cleaner and washing machine making household chores a doddle. Husbands can now take part of their wifes maternity leave and stay at home with the children, should they wish to.

LGBT people can now get married and have familes of their own.

And as you mentioned, thanks to sites like this and various social networking sites, we can socialise with many more people in places we would formerly never have dreamed of.

The world if now full of options and choices, whereas I think people were a lot more stuck with what they had before. You were born into a situation and that was that. We are now at a point where we can make choices and our life can be exactly what we want it to be.
 
A downside, if I may

of the marvelous invention that is the internet is that a good deal of people of all ages -but particularity our younger generations- are either losing, or indeed not gaining at all, a number of social skills which are pretty much essential for the 'real world' if I may call it that.

A recent radio broadcast described a section of the population as being "keyboard warriors", that is to say literally hiding behind their computer keyboards and saying all manner of things which they would never dream of saying, or have the nerve to say, to someone face to face.

A harmless debate about something or another; a comment about a matter which someone else does not find interesting; and worse still (and again I got this term from the radio) those "dolls" who search the internet looking for opportunity to cause a stir.

It never ceases to amaze me as to why this amazing technology has to be used for the poorest of applications.
 
Well of course the greatest invention is the fact that you can now plug electrical items into a wall plug socket. My gran used to tell me a time when you had to use the plug on the main ceiling lamp after taking out the bulb. I couldn't believe that.
 
<span style="font-family: trebuchet ms,geneva; font-size: medium;">Thanks to all for these fun films. </span>


<span style="font-family: trebuchet ms,geneva; font-size: medium;"> </span>


<span style="font-family: trebuchet ms,geneva; font-size: medium;">If our houses were all Hoover, our troubles would be few! I'm running right out and buying the Hoover Automatic Washer, the Hoover cleaner, that nifty floor polisher, and the great iron. [I love that blue floor polisher - I think we only had a drab brown and a red one over here across the pond - before the more colorful ones of the later 50's.] - John</span>
 
Count me in,too-I want those Hoover machines-The washer,vacuum,floor machine and iron.At the end-both succeeded in knocking each other off the ladder-in their household-the ladder is a weapon!Mable and hubbie looked like a pair of bookends!But they went to their Hoover dealer!This would also make a good safety fim on how NOT to use a ladder.
 
Th 1950's

was an explosion of colour for many things to do with the home.

And yes, the overhead light socket was once the only means of providing electricity to a room. Wall sockets existed of course, very early on, but the lack of appliances available (not to mention the price of those that were) meant that to keep down the cost of the installation of electricity in existing homes, often light fittings were the only power points fitted.

This presented three major saftey issues: firstly, an overhead lampholder suspended from a flex was never going to tollerate all the movement when the flex of a vacuum cleaner, iron, or hairdryer was attached to it, causing it to wear out quickly.

Secondly, the bayonet style plug was not capable of providing an earth connection, so a good deal of earthed appliances were used without the earth wire attached. Indeed back in the day, many a manufacturer gave instruction on how best to do this, in the case of Hoover cleaners they even went so far as to attach a 2-pin plug to a 3-core (earthed) cable, ready for the consumer to plug in!

Thirdly, one cannot underestimate the potential for the trips and falls and so on which must have taken place as people climbed on chairs and tables to plug in an appliance to the light socket.

There is also a theory that Hoover used to provide a dirtsearcher light to its cleaners to compensate for the fact that the user may well have had to remove the only artificial light source available in order to plug in the vacuum cleaner. This may or may not be true, but I think it is interesting. Of course, as soon as the manufacturers began making light fittings, so the production of all sorts of switches and adapters came onto the market too. One such beast was the 2-way light fitting adapter, allowing a bulb and an appliance to be attached to a light fitting at the same time.

Thankfully, as time progressed, more and more British Standards came into effect, and UK wiring became so much safer. We had high-quality accessories, and year after year changes to fuseboxes and so on meant that we are much safer now than ever before. However, sadly what has gone by the board now is the quality of our 13 amp plugs and electrical accessories. Even less than 15 years ago we still had the choice of many a high-quality UK bases electrical accessory manufacturer, but now several have gone out of business, whilst others have merged, and production of all -it would seem- has gone to the far east.
 
Another safety issue for using lamp sockets to power appliances-heating machines like irons and such may draw more current than what the light socket is rated for-thus possible fires.The US went thru such a phase when other appliances than lights were introduced.
 
Overloads

were of course a very real possibility, but my own memory is such that I believe families in the UK who were reliant on running appliances from a solitary overhead light fitting were unlikely be the families who could afford many of the few appliances available. What they had were likely to be of relatively low wattage too, if you take, say, a dry iron it would usually consume around 700 watts, something which a lighting circuit could withstand, especially when one considers that the demand for electricity elsewhere in the same house at the same time would be practically nil.

Also, certain heaters and kettles were sold in a variety of wattages so as the consumer could buy one which was supported by their particular wiring system.

However, by the late 1940's, here in the UK it became clear to the authorities that more & more high-wattage appliances were going to be invented and of course sold, and indeed sooner rather than later. This led to the beginning of standardization of UK wiring, the most notable and visually obvious indicator being the new style square-pin, 3-pin fused plug, the likes of which was to replace all manner of other plugs currently in use. And rare as it is, more than 70 years on, I know for a fact that round pin plugs of the 2 & 3 pin style can still be found to be in use in some UK homes, and I'm not talking about modern wiring systems which permit 2amp and 5amp round pin plugs for lighting-only either. But thankfully it is fair to assume that almost all UK homes will have been using the "new" fused plugs for more plenty of years.
 

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