A perspective on Eureka in Canada
One of my biggest frustrations as a closeted vacuum lover growing up in Montreal, was the dearth of Eureka vacuum cleaners in Canada proudly showing the "Eureka" label. These Canadian Eureka vacs were all manufactured at the "Onward Manufacturing" plant in Kitchener, Ontario.
At some point in the 1960's, Eureka must have signed some exclusivity deal with our big Eaton's national department store chain, and 99% of the Eureka vacs sold in Canada were labelled with the Eaton's brand name "Viking" and available only through Eaton's. Some years later, the competing Hudson Bay national department store chain also signed a contract with Eureka and so they started selling Eureka vacs plastered with the name "Baycrest." Later, the "Baycrest" name was changed to "Beaumark" - a name that worked both in English and French and was more marketable to French Canadians, especially in Quebec. (Our third big department store was Simpsons, and they sold Kenmores from Sears).
Dad bought our first Eureka Automatic upright (turquoise model 250, I think) in 1960 or 1961 from an appliance store in Montreal called Empire Electric. They stocked a lot of properly labelled Eurekas and I even remember going with Dad to the store as a toddler and seeing all these Eurekas in reds, greens, blues and yellows! In 1974, when my parents decided to replace the Automatic, I somehow got up enough courage to tell them that Consumer Reports had given high points to the new gold Eureka Rugulator Vibragroomer upright model 2082. Mom really liked the idea of having a cord reel! My father had contacts in the electronics retail world in Canada, and I remember he ordered our 2082 (it actually was the newer 2083 with Edge Kleeners), from a business associate who ran an electronics and appliance store in Edmonton! A few weeks later, we got our beautiful Eureka "Goldie" with the actual name "Eureka" on it! I was so happy that we were able to avoid buying the Viking version! The box the 2083 came in was unusually plain - just the word "Eureka" and "Model 2083" printed on the box in regular letters - not the official Eureka font and missing the Eureka Williams "e" logo. Can't figure out why the box appeared so plain - all I know is that it originated in Kitchener Ontario, was shipped out west to a store in Edmonton, then was shipped to us back east in Montreal!
I used to love it when our family took vacations in the US because I could finally see real Eureka vacs in all the stores, not some department store copy labelled "Viking" or "Baycrest"!