off topic, for a second, but................ same idea
When I opened the 'studio' in the Philly area, I had to be careful about the name. I owned the rights to a 'fictitious name", now that the original owner died, but, I used her name on the school. When I finally closed it, canceled everything, and opened my own school, I added: dance, music, piano, voice, drama, gymnastics, printwork, etc. I was able to have it at "Conservatory" status. If I weren't careful, in the performing arts world, I would have been laughed out of Philadelphia! Because, I was up against the 'big guns'.I earned a stellar reputation in that town.
One must be careful about the "legalities" about certain things.