Eureka Vacuums History

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Interesting to see that Sanitaire name went further back...

than I thought it did. I've heard that Eureka began the Sanitaire name in 1972, but several posts back it mentions that Sanitaire first appeared in the 1950s as a consumer brand.

I've got a 1973 Sanitaire 641 that I've just restored...I finally got a brushroll for it (VG1) as it requires the extinct square-end type, and the brushroll that came with it probably saw better days during the Reagan Administration. I think that my metal-base Sanitaire is pretty rare, since I've only seen the plastic-based kinds until I happened to find my 641. Come to think of it, it seems like, according to a quick search on eBay, that Eurekas before the 1980s are hard to come by yet there are plenty of 1960s/1970s Hoover Convertibles. Did Convertibles simply last longer?

What did a Sanitaire look like before the commercial line was released in 1972? Anybody have one in their collection?
 
I believe that

The blue pro-line came before the red commercial red Sanitaire. They were a little fancier than the red models. A friend has a 15" wide ESP Widetrack that by todays standard is a Sanitaire painted moss green.
 
Thanks for all the posters for great historical information. Heres my 1st posting and contribution. Even thou Dad was a Hoover Dealer, I found some cool literature for Eureka on some very old vacs. Attached is a factory shipping history by model since 1910 and also illustrations from Models 9-10-11. This is in a catalog dated 1958

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No wonder the models 2-6 have pretty much no surviving examples, they only were made a few months! What did the models F, B, and D look like? I think the F was a cross between the 9 and 10, sold as the Special. The D can't be the D272, as that is covered later in the page.
 
Never mind I think I just realized, the B is the Special 9-10 cross, and the F is the Auto Cleaner, which is a model 10 motor unit with a tiny handle, bag, and no wheels.
Please correct me if I'm wrong
 
Does anyone have post-1958 model timelines of each Eureka series? I'd like to see how model numbers for each were assigned. For example, the 1440s seem to be the oldest of the 1400 Series, followed by the 1450s, 1420s, 1400s & 1470s. Or maybe some model numbers were paired in correlation with each other for each time frame such as 1440s-budget & 1450s-standard?

How many styles of Eureka hoods were there, and were they identified by names? For example, I've noticed that some headlight lenses are slimmer while others of the same period are larger.

Also, did Eureka name its colors like Hoover? The only one I'm familiar with is lagoon blue of the '60s & '70s; or was that a collector's impression?
 
Well, I now own the F, B, and D. The F is a Standard, but with a model G front wheel setup and a model G handle. It also has ridges carved into the nozzle, and has a caster on the back.

The B is a Special, which uses the same caster/motor setup as the F, but with a reused model 9 head casting. Some had the handle painted yellow to match the tag. Sold as the economy model.

The D is also known as the Deluxe, the predecessor to the K. The last Eureka to have a sleeve bearing motor, but the first to have a flat headed nozzle with an embedded brush. The handle to motor terminals were quick disconnect like the model 11. Thread of all of these and more coming soon, I digitized that page from Dadsvacuum showing production dates and serial #s.
 
Fred Wardell Bio

From the ENCYCLOPEDIA OF DETROIT ...


Fred Wardell was the founder of the Eureka Vacuum Cleaner Company. Born in Toronto, Canada on March 30, 1866, the family moved to Detroit in 1873 where the father, Orrin Wardell, established Wardell & Sons, auctioneers. In 1902 Wardell left a 20-year career with his father to sell vacuums for Stecher Electric and Machine Company. In 1909, Stecher made a vacuum for him that he named “Eureka” and in 1910 he opened his own company, Eureka Vacuum Cleaner Company, which at first sold other companies’ vacuums.

Joined by four partners, Wardell began to make his own vacuums in a small factory he bought in 1913. That year he also became chairman of the newly formed Vacuum Cleaners Manufacturers Association. By the early 1920s he opened the company headquarters and retail outlet in a building on Broadway near John R streets. The Eureka Building still stands today. During this time Wardell created an army of door-to-door salesmen, at one time numbering 3,000.

Over two million vacuums were sold by 1927, making Eureka the second-best selling vacuum in the United States, behind Hoover. Beginning in 1930, Eureka expanded its production of appliances, later manufacturing items such as heaters, air conditioners, and school furniture.

Wardell had another interest, real estate, and in 1925 built the Wardell Apartments (today the Park-Shelton) at Woodward Avenue and Kirby Street. In 1939 Wardell turned over the running of the company to chief of sales for Nash-Kelvinator, Henry Burritt. Among Wardell’s other pursuits were memberships in the Detroit Athletic Club, the Oakland Hills Country Club, the Pine Lake Country Club and the Detroit Golf Club.

After a long career with Eureka, Fred Wardell passed away on January 13, 1952. He is buried in the Wardell Mausoleum at Woodlawn Cemetery in Detroit. The Eureka Vacuum Cleaner Company changed hands several times throughout the 20th century, at one time owned by Electrolux. Currently the Eureka vacuum is manufactured by the Midea Group.
 
From HistoricDetroit.org

Fred Wardell moved to Detroit from Canada in 1909 and founded the Eureka Vacuum Cleaner Co., naming it after the exclamation of great discovery. Within about a decade, Eureka was the country’s No. 2 vacuum manufacturer.

This retail store and company headquarters, located on Broadway Avenue near John R Street, opened in early 1920. Shortly afterward The Eureka Vacuum Company moved in; along with Wardell & Son Auctioneers. At the summit of the building is the letter E carved in stone. In 2003, the building was renovated with a restaurant on the ground floor and five full floor residential on the upper five stories called the Eureka Lofts.

By 1931, the company’s factory, designed by the firm Beckett & Akitt, was pumping out 2,000 machines a day on Holden Street and Hamilton Avenue, which is Lodge Freeway service drive today. When it opened in 1919, it was called the largest vacuum cleaner factory in the world.


1521 Broadway Avenue, Detroit

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2,000,000th Eureka

Monday, Dec. 26, 1927

At the Detroit factory of the Eureka Vacuum Cleaner Co., President Fred Wardell long ago established the conveyor system for assembling his vacuum cleaners. Over continuously moving belts and rollers there pass to workers the switches, wire, handles, motors, wheels, aluminum casings, bags and other parts that make up the Eureka cleaner. The system produces 1,500 cleaners a day, 300,000 a year. Last week it halted for a few moments for a ceremony— the assembling of the 2,000,000th vacuum cleaner which the company has manufactured since President Wardell created it in 1910. The 2,000,000th machine is resplendent. The parts are goldplated, the case studded with brilliants, the dust bag made of silk. It works, but it will not be sold because President Wardell has offered it as a sales trophy to that one of 22 branches which sells the most cleaners during October, November and December.
 
You're welcome, Brian! For sure, that's where the Eureka Floor & Surface Cleaner Museum should be - with perhaps a Wardell Room, a Burritt Room, a Schaefer Room, and your curator's quarters of course! 😀
 
Photo of Mr. Wardell & Articles of Eureka's Early Years

I was able to download this information from the web. I didn't realize that Eureka vacuum cleaners were actually made by the Stecker Electric Company of Detroit from 1910-1920. I think you'll find the articles and photo of Mr. Wardell interesting. Enjoy!

Photos

1. Fred Wardell
2. 1919 ELECTRICAL REVIEW new plant article & photo
3. 1920 MICHIGAN MANUFACTURER & FINANCIAL RECORD news release
4. 1930 INDUSTRIAL DETROIT article p.1
5. 1930 INDUSTRIAL DETROIT article p.2

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You bet, Brian. Here's some more.

1. Majestic Building (1896-1961: 1011 Woodward Avenue, Detroit) - site of Eureka's original office suite
2. 1912 May - PUBLIC SERVICE magazine - article
3. 1912 May - PUBLIC SERVICE magazine - ad
4. 1918 Nov. BUILDINGS & BUILDING MGMT. ad
5. 1920 FACTORY mgmt. magazine, Vol. 24 p.918
6. 1924 Sep. DETROIT PURCHASOR p.34 article
7. 1924 Sep. DETROIT PURCHASOR p.35 article
8. 1924 Sep. DETROIT PURCHASOR p.36 article
9. 1927 Feb. 5, SALES MGMT. Vol. 12, No. 3 - F.D. Wardell article p.1
10. 1927 Feb. 5, SALES MGMT. Vol. 12, No. 3 - F.D. Wardell article p.2
11. 1927 Feb. 5, SALES MGMT. Vol. 12, No. 3 - F.D. Wardell article p.3
12. 1927 Feb. 5, SALES MGMT. Vol. 12, No. 3 - F.D. Wardell article p.4
13. 1927 Feb. 5, SALES MGMT. Vol. 12, No. 3 - F.D. Wardell article p.5

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