Eureka Empress Line Up

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What a beautiful parade of Wards/ Eureka “Royalty”! And the next generation of canisters which followed the Empresses (Sweet Sixteens and Expresses) were Eureka’s “very best”!

The workers in Bloomington, Illinois must have been very proud of the fruits of their labour. I wonder if anyone in Vacuumland actually knows a veteran of the Eureka company or its factory.....
 
Nice

I noticed formations are probably by model and year. If not red with red.
But I seen one vacuum similar to these. Well it was more opposite of these. These are beautiies and display well.
Very nice.
Les
 
Keith - it would be fantastic if someone in Vacuumland could find the TV commercial Eureka had for these Empress II “FastVacs”. It may have been created by the big ad agency Young & Rubicam which I know did many of Eureka’s spots in the early 1970’s. Though I have found several early Eureka commercials on YouTube, I have yet to find the Empress II advertisement.

From my foggy memory, the commercial was very “fast paced” in order to emphasize the “FastVac” sports car theme - maybe with racing car engines revving up for sound effects. Images focused on the “racing car” elements of the design: powerful “engine” under the hood, racing stripes on the sides, big mag wheels to withstand “bumps in the road”, the big “accelerator” power pedal on the front, dashboard control panel on the top, etc.

And I will never forget the groovy, sexy female voice-over added to the male voice describing the features - she keeps whispering “Empress II” as a second audio track under the main voice: “Empress Two.....Empress Two.....Empress Two....”

The tv commercial matched the theme of the FastVac print ads showing a sexy, flower-power, groovy, female model in love with her new “sports car” “FastVac” cleaner!
 
Hi Guys

In the 1950's in australia even GE used the Eureka rotomatic design under the name of hotpoint. see the GE symbol at the bottom of the AD 'Australian General Electric'.

Seems like eureka was everywhere in one form or another

Cheers

Mike

michaelwalter-2019072716073105781_1.jpg
 
@ Mike

I can appreciate your share re Eureka’s history , but this is not an Empress related advertisement . Please refrain from adding any literature to my thread of anything other than a Eureka, Montgomery Ward Vibra-Beat and or Empress. I’ve had one of my threads hijacked before , so please create your own thread to reference this literature and it’s content for discussion.
[this post was last edited: 7/27/2019-23:42]
 
Thanks for pointing that out!

Empress 1st generation: I guess that would explain the large black dial in the middle for tightening the lid to the machine. It's the same placement as was on the old "canned ham" Mobilaires with the chrome latch.

For someone like myself who's not fully versed on the Empress models, it's difficult to keep up with the progression of newer models. The metallic color of one of these machines makes me wonder if there wasn't some possible overlap between this model and a newer one. What really throws me off is the one model in your pic of the "flat front" Empress with the orange tool caddy behind it. That one looks considerably older than your others. Did Eureka revert back to a previous design with the swivel hose after making the flat front model?
 
@ John - Yes that would explain the large black dial on the top of the Vibra-Beat. The dial as I understand was used to secure the the lid to the bottom portion of the machine. The top lid could be removed to change the bag. When the Empress was introduced it was upgraded to include a hinged lid to the body of the machine.

The Empress ( machine in the middle ) was introduced in the mid 60's. I believe the other units came out between 1970-1982. These machines are still pretty new to me and there is quite a bit to be learned about them. Brian T from Canada is very well versed on the history on these particular models and I'm sure he would be able to answer any additional questions for us on the history.
 

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