Electrolux or not?

[stever]

A fb friend is showing a pinterest picture that is a REAL close image to some 1930's range Electrolux slider type, with the accessory caddy on top without the Electrolux name on the side and it's being called a Hercules.

I believe that I have this model of Electrolux but not handy.

I'd like a definitive ID if possible.

 

[hoover300]

It is a model XXX, or 30

There was a canister known as the Hercules, but I don't think it was sold in the U.S. If it says Hercules but looks like the one in the pic, it is probably a modified prop or something used by a company that marked it as theirs such as the "Jurisko" on eBay. They were sold from 1937 to the early 50s(I don't remember the exact end date). More pics would help date it. Here is mine. Mine does not have the caddy but has the cord winder.
~K

 

[caligula]

Oh that poor model XXX.

The model XXX, (30) was the first of the American made Electrolux machines. The company was originally in Stockholm, Sweden, and the model V (5) was exported to America in 1924. Models XI (11) and the early XII (12) all came from Sweden. The Electrolux factory in Old Greenwich, Connecticut opened in 1933, so the last XII's were also made in Old Greenwich.

The XXX was introduced in 1937 and was sold till 1954. There were numerous changes, and in 1948, a flock of accessories like companion, a ride on tool holder, Cord winder, power polisher, and Garment Aire-bag were all added to the line-up.

With the introduction of the model LX (60) in 1952, the XXX became the lower priced of the two.

The model was the only Electrolux machine to remain in production for 15 years.

 

[stever]

I have some of these. So no one know of an Electrolux sold without the name on the side?
That's what I suspect the picture is of.

 

[huskyvacs]

I suspect the Hercules brand is a British vacuum company.

I could only find this photo: https://commons.wikimedia.org/wiki/File:Hercules_vacuum_cleaner,_1930s_-_Sam_Hood_(3511327191).jpg

"From the collections of the Mitchell Library, State Library of New South Wales"

 

[huskyvacs]

Sorry, Australian.

 

[suckolux]

They often were rebuilt and resold by other companies, maybe??

 

[RugPileDial]

I’m sorry I cannot answer your question as to why this does not have a name badge on it. I hope someone does- it would be interesting to know. Also, I have never heard of a Hercules. Sorry! Thanks for the posting and photo.
My grandparents in Des Moines had an Electrolux XXX when I was little in the 60’s/70’s. My grandma in Glencoe, Minnesota bought a new model L from the local Electrolux man and I still have it! Recently my dad reminisced about the Electrolux salesman in Glencoe- his name was Eddie Gould and he drove a “big Buick “! I don’t know what model Buick but wouldn’t it be awesome if it was an Electra 225? Driving around in an ELECTRA selling ELECTROLUX ‘S sounds pretty great! A neighbor recently gave me an Electrolux LX (60) and I’m in the process of cleaning it.

 

[rugsucker]

Electrolux XXX

It is a dirty,dusty,rusty Mo XXX.If you look closely you can see that the rectangular area that had the ELECTROLUX name has been covered with a 'cut & paste'image in an attempt to match the solid portions of the side trim.If that is original blue paint on bag door it would be one of the last from about 1954.

 

[gottahaveahoove]

It sure looks like an Electrolux.................

a dead one, but still......
Think ANYONE would be able to "bring it back"? They'd have their work cut out for them.

 

[crazykirbydude]

I'd take a crack at trying to get it going. These Model 30s are bulletproof and dead simple to work on. The hardest part would be actually getting the outside looking nice.

 

[caligula]

Most likely the end of the line.

As the front cover is hammertone blue and the runners are rounded it has to be from around 1948/49 as this was when the companion (tool caddy) was introduced. I see a bit of rust here and there which could indicate being out in the elements, which could effect the motor, but as crazykirbydude rightly pointed out, these are bulletproof and dead simple to work on. A good cleaning and touch of paint would have this old workhorse up and running in no time.

 

[RugPileDial]

I would love to see the progression/restoration!!!

 

[stever]

Thank you all !
I've posted in fb that this a photoshopped picture of an Electrolux.
fb Post follows----
OK, I think I can say with accuracy that this is a picture of an Electrolux Vacuum.
Having no other example except the above picture, in google pictures, the similarities to an Electrolux are too striking.
Someone in the Vintage Vacuum forum pointed out that at the same place in the picture below has the word Electrolux, there is, in the above picture a faint rectangle that would be a photoshopped paste-in.
This picture I show below also shows all attachments installed on the top.

 

[caligula]

Thank you Steve R.

While it's true that it was Axel L. Wenner-Gren who founded Electrolux, or Electro-Lux as it was called in the early days. The credit goes to Lurelle Guild who designed this beauty around 1937. In addition, numerous engineers under the direction of Gustav E. Lofgren, designed the attachments and optional tools that are shown above.

There are a vast number of Electrolux enthusiasts here at Vacuumland who proudly display this gem in their collections. As stated by others on this and countless other threads, the model XXX is a workhorse that has stood the test of time. Many of us have one in perfect working order. That's 80+ years of service.

 

[jrdavis]

hmmm...

being that the name has been covered up maybe it was intended to be used as a prop? just a thought