Electrolux Disposable Bag Advertising

[electrolux137]

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<span style="font-family: times new roman, times; font-size: 14pt;">In mid-1957 with the introduction of the Model F, Electrolux came up with a clever marketing scheme: The tops of the disposable bags carried advertising for a variety of products. </span>

<span style="font-family: times new roman, times; font-size: 14pt;">A new package of bags contained 18 bags and there was a total of 34 different bags, so a customer would have to go through two packages to see all the ads -- presuming they were packaged that way (that is, no duplicates in one package).</span>

<span style="font-family: times new roman, times; font-size: 14pt;">The advertising bags continued on with the early Model G and were discontinued somewhere around the same time that the second Model G came out.</span>

<span style="font-family: times new roman, times; font-size: 14pt;">I thought y'all might enjoy seeing these. The artwork is very typical of mid-century advertising and they're quite fun!</span>


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[this post was last edited: 5/1/2020-01:07]

 

[electrolux137]

[No message]

 

[tolivac]

CLEVER!!!

 

[gregvacs28]

Soo cool.

What is about the 50s and 60s cartoon like drawings? So simple but they were affective.

Awesome collection.

 

[air-waycharlie]

It would be nice to see vacuum manufacturers using disposable bags resurrect that idea. But if it costs money...……………………..

 

[suckolux]

Great share Charles! Made me smile

 

[electro]

Charlie, Thanks for posting. What fun and it was really in their heyday as a product. EVERYONE knew who Electrolux was during that time period.
I know many people had Hoovers, but that time period belonged to Air-Way and Eletrolux in our area.
It was just a matter of WHAT model the family owned!

 

[human]

Air-Way Charlie wrote:

It would be nice to see vacuum manufacturers using disposable bags resurrect that idea. But if it costs money...…………………….

I respond
It would be nice to see vacuum manufacturers resurrect the use of disposable bags, period. As far as it costing money, it really wouldn't. Once you burn the printing plates and set up the press, economies of scale kick in very quickly and the difference in printing a clever advertising message like these and just slapping a logo on the cardboard is pretty negligible. The more you print, the cheaper the unit cost becomes.

It really is amazing those bags still exist since they were designed to be disposable.

 

[justjunque]

Very cool, Charles!
That's quite a collection!
Thank you for sharing!

Barry

 

[kirbysthebest]

I never realized

Thank you so much for sharing this part of history.

 

[air-waycharlie]

Edgar thanks for the info. And yes, it would be wonderful to see more bagged vacuums come down the drawing boards.

Many of my friends and work colleagues that jumped on the bagless craze about 10-12 years ago have switched back. They got tired of dust blowing around every time they emptied the cylinder.

One of the reasons I was an Air-Way fan and franchise dealer was that Air-Way was the first to patent the paper bag back in 1920. With bags being what they are today, (minimal leakage compared to just 15-20 years ago), it is hard to understand why anyone would want a bagless………?

Charles thanks for the pics of those fabulous Lux bags. You could use them to, "paper", a vac collecting room and see them all the time!

 

[jo]

Thank You

So interesting, I had seen some of those before but had no idea there were so many different ones. Quite a collection.

One thing I noticed is that on the bags where they oriented the print in the vertical direction (short side up as top) it’s always oriented with the break away part of the tab at the bottom. I noticed on my vertically oriented machines (AF,G, And L’s) that it is best to orient the bag with the breakaway part of the tab indeed at the bottom so any it of dirt that may come out of the “hinged” part of the tab falls and gets sucked in rather than falling down into the channel around the rubber ring.

I use my AF as a shop vac for remodeling and in the garage and for the cars so constantly sucking up a lot of nasty dirt and noticed some of it was coming out around the ring and it made me observe what was going on and I decided it would be better to make sure I orient the bag with the breakaway part of the tab at the bottom. And, here I now see that this must be what they recommended.

Jon

 

[tolivac]

Besides the bag collar--you could print ads on the bag itself!For large upright bags-look at all of that space!And you have both sides!Surely folks will notice the ads when they put in or take the bags.Now if we could only put ads on bagless vacuum dirt cups!

 

[jo]

Tollvac:

They should put “don’t forget to wash the filters” in big print on those bagless vacuum canisters...but no, they won’t because then people won’t buy them in the first place when selecting a vacuum at the store after seeing that message...and also failure to clean the filters keeps the vacuum companies in business as people burn them out using them stuffed with dust and or throw them out when clogged and just buy another hoping it will be better than the last.

Wonder why Electrolux stopped using the ads. Subsequent bags did have some wording about using only genuine bags but they were all the same. Perhaps imposter bags were coming out and I know the early imposters didn’t have the rubber seal or the tab and were just the one layer of paper, these were really bad bags for the Electrolux. Somehow I ended up with a few that came with an eBay purchase of something or other. I did try them in my Model I use as a shop vac and they left dirt all over the top outside when I opened it between the rubber gasket of the front cover of the machine and the bag clogged then ripped quickly as well. And that was the first one...I threw the others in the trash unused.

Imagine using one of these early imposter bags in an LX and LXI with automatic ejection....with no seal it must have been quite a mess when the bag ejected...dirt likely was also ejected right out of the hole! out of the hole!

The 1205 generation of bags had a message about using only genuine bags to protect the warranty and “Do not be deceived by words such as ‘designed to fit’” printed right on the cardboard top. I’m sure the early imposter bags created quite a mess in people’s Electrolux’s and this became such an issue that Electrolux felt the need to address this on all the genuine bags since the patent on them was likely still in full force and non genuine bags at the time couldn’t measure up without patent infringement. One time we got a 1205 off someone’s trash when I was a kid and there was one of these no seal bags in it and the bag compartment was filthy and the screen at the bottom over the suction opening to the fan was completely covered over with hair and dirt.

I’ve noticed today’s non genuine bags are better including the seal and most are 4 ply paper but I do notice the cardboard tops tend not to be as thick and end up bending inward over time. If it happens badly enough a leak occurs around the outer edges of the bag top where the cardboard top is supposed to seal against the rim of the bag compartment...this seal is important to maintaining proper suction power or suction loss can occur around the bag and bag door.

Jon