Electrolux dealer

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vacuumfreeeke

Well-known member
Joined
Dec 14, 2006
Messages
1,997
Hey guys... I was in the area of the Electrolux dealer and they were closed but I thought I'd share some pictures. I was actually going to work for them back when I was 19, but I chose Kirby instead (and had a horrific experience, I can't say if this would have been any better).... anyway, here are some pictures of the place through closed doors. The people aren't very friendly and the prices on bags is out of this world, but that's just how it is.

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another pic

The have the Eurekaluxes to show people what not to buy... I'll admit that that Aptitude upright is truly awful, but the canister isn't so bad. I think the note taped to the machines is pretty tacky.

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another pic

I tried to get the antique Electroluxes that they had above the "counter", but they didn't show up very well..... I don't even know what model they are.

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another pic

Their current display, bring back the Guardian please! It's actually a very small place. The door between where the machines are displayed and the "counter" is where the training room is. It's full of chairs and has a TV....

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another pic

The front window.... who in their right mind would put a paper sign in front of a displayed vacuum? These people need to be schooled!

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Last one....

The "now hiring" sign.... they've had that same sign in their window since they opened.... well at least since 2002 I know for a fact because that was when I went there first, but very likely since they opened. I seriously doubt anyone can make anywhere close to that selling those things in this economy.

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I seriously doubt anyone can make anywhere close to that sel

You know it is very odd, but the dealers we buy trades from are really pumping the units out. One would think in this economy that not too many folks would be willing to drop 3K on a vacuum, but two of the dealers we pick up are cranking out 50-100 a month. Recently a relative of mine started working d2d selling FQ's. Earned 3600 his first two weeks. Not too shabby in a down economy?
 
I would be imediatly put off by the notes stuck to those euro electroluxes and walk away, the worst thing you can ever do to a customer is to knock the competition infront of them. You just end up looking pathetic and worse still if you actually have your competitions machines and show your customer how "bad" they are you will often end up showing them the downfalls of your own product too with out realising it.


 


I see it all the time here, the Miele  agency up the road has a dyson dc25 to show how bad it is , I often wonder if they sell any mieles as the customers always end up coming to us to get a dyson.  However if they want a cylinder I sell them a Euro Electrolux ( its the only Electrolux we have ever had and is the origional one too) Electrolux Ultra one .


 


 


AND Never have a bad attitude with any customer its the fastest way to loose customers and business.


 


You always must be in a good mood no matter what the customer asks for. Some times we have customers coming in just to ask us about the miele they just bought. they want to know deep down that they have made the right decision normally as a family member has said " why didn't you buy a Dyson" I always tell them that they have bought a good quality machine. I give them a business card or sticker and tell them that although we do not sell miele we do sell the bags and would be happy to help out with any questions. They normally come and buy a Dyson from us the following year.
 
notes on vacuums

I think the dealer is just pointing out that the mass market Electrolux vacuums are built by a different company. Aerus Lux is in the unenviable position of explaining what happened to their name. Some of the mass market Electrolux vacuums have been far from reliable. If you're attempting to sell high dollar machines, you don't want your products confused with cheaper mass market machines.
 
Ralph

I kind of agree with you. Before I found this forum a while back (I'm not really a collector), I THOUGHT that the Door to Door Electrolux vacuums were now being sold in stores and that it was the same company. It wasn't until learning from this forum that that wasn't the case and that the REAL Electrolux was Aerus.
 
Agreed Jeff !

With the idea of helping people understand the reason for the same name (basicly). As well as the differences and why ! Yes, you do NOT need attitude with customers. Than again, people are very visual in general. They only know what they
see.
I would also add at this point. That once again. If a D2D sales person has a good distributor backing them with good training, product and helps get them in the door (set appointments). Sales people can be very succeful during a down
economy !! Truely, if the customer can get the credit, they have the Vacuum .

Think about the discussion yesterday on how many Kirby Classics, omegas and Classic
III's were sold during the dates of 1970-1978. It was a down economy due to highest gas prices we had ever seen. It was the Nixion Oil Embargo. NO lights for Christmas, just on the tree. NOT these extraganzas in neighbor hoods now!

One added note at this point, which reminded me of all of this. Expecially talking
about Electroluxs to start off with. The 1205 Lux came in the late 60's, after the succes of the G hitting big time sales. The 1205, with a PN was selling like
gang busters too. Why easy credit, in the early 70's and on thru the decade. That
again is why you used to find a lot of 1205 and Model L's used at sales, and etc.
Norm
 
<span style="font-family: Garamond,serif; font-size: large;">As noted above, Aerus really doesn't have much choice, because most North Americans would be confused by the name(s). Perhaps it could have a few samples of Electrolux models (as above) and a couple of Aerus and (older) Electrolux cylinders, and have a sign saying something like:</span>


 


<span style="font-family: Garamond,serif; font-size: large; color: #000000;">"The bullet-shaped cylinder vacuums you may be used to as "Electrolux" are now being sold under the name "Aerus", exclusively through authorized Aerus dealers. Same quality, new name."</span>


 


<span style="font-family: Garamond,serif; font-size: large;">"Electrolux canisters and uprights are made and sold by Electrolux of Sweden, a worldwide maker of vacuum cleaners and other home appliances."</span>


 


<span style="font-family: Garamond,serif; font-size: large;">(Aerus needn't say anything about the quality, or lack thereof, of Electrolux)</span>


 


<span style="font-family: Garamond,serif; font-size: large;">P.S. It really doesn't help matters that pretty much every Aerus machine has "Lux" or "by Electrolux" or something like that, embossed on it. As much as I'm devoted to the old name, Aerus really needs to completely get rid of it and establish its own name if its going to compete with Electrolux. Time to move on, methinks.</span>

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OK....

No matter how we feel about their need to bash the fake Electroluxes, the use of paper signs taped all over the place is just plain tacky. I'd think that as much as they sell the machines for, they would be able to afford something a bit more professional to put the signs in. It seems to me that they should go into business printing paper signs since they seem to do that better than selling vacuums.

Lloyd, maybe they really are making money, I know when I sold Kirbys back in the early 2000s, when the economy was much better than it is now, nobody there was making money. I'm shocked about how much people are spending in this economy too.... I set appointments for timeshare presentations for a living.... I don't sell them, but I see how many people buy, and the numbers are just astounding given this economy! Even people who claim that they are unemployed and only making 20,000 a year manage to buy a timeshare, how I don't know!
 
Aerus/Electrolux

I recently saw a few AERUS Lux Classic canister vacs at Walmart & Sears (Not sure if they're rebuilts?) Yes, I mean these here

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A focus on nesting?

Maybe that's why people are buying expensive vacs in this economy. A focus on the home, perhaps, while cutting down on other extravagance? Don't know about the time share, though. Escapism in this case?
 
That shop feels like a dentist's office.

While the vacuums look fantastic, the store kinda gives me the willies.
 
"fake Electroluxes"

Erm, considering that Electrolux Europe was in existence for longer than Electrolux US, I think the US Electrolux is actually the "fake" Electrolux who have been unfairly living off the name of a global enterprise... :&#92

And those paper signs, well, if they're slagging off against Genuine Electrolux, then Electrolux could actually sue that franchise for slander if they were to find out, and I doubt Aerus would be too happy with them if they found them doing that in their name!! Competition is fair, but, competing using slander, well, it's unethical and very childish, and could cost them...
 
<span style="font-family: book antiqua,palatino; font-size: medium;">Looks quite similar to the Aerus dealership near me; the new models are right in front of you when you enter, and not a lot of space anywhere else. As far as I can remember, there aren't even any chairs to sit on.The windows in the place are plastered with large block letter signs; you can hardly see in there unless you go right up to the door.</span>


 


<span style="font-family: book antiqua,palatino; font-size: medium;">One thing every dealer should have posted up prominently is a list of prices for various "accoutrements" and services, so people know what's coming. I do agree about the tackiness of the signs; they could at least get someone to do them properly.</span>


 


<span style="font-family: book antiqua,palatino; font-size: medium;">Re: the Electrolux name. Electrolux (Sweden) licensed the name for use by the North American companies to make their own distinctive line of vacuums, until 2003 (?) when "Electrolux" reverted back to the parent company. Any North American who's at all familiar with the bullet-shaped cylinders would know them as "Electrolux". </span>
 
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