<span style="font-family: Garamond,serif; font-size: large;">As noted above, Aerus really doesn't have much choice, because most North Americans would be confused by the name(s). Perhaps it could have a few samples of Electrolux models (as above) and a couple of Aerus and (older) Electrolux cylinders, and have a sign saying something like:</span>
<span style="font-family: Garamond,serif; font-size: large; color: #000000;">"The bullet-shaped cylinder vacuums you may be used to as "Electrolux" are now being sold under the name "Aerus", exclusively through authorized Aerus dealers. Same quality, new name."</span>
<span style="font-family: Garamond,serif; font-size: large;">"Electrolux canisters and uprights are made and sold by Electrolux of Sweden, a worldwide maker of vacuum cleaners and other home appliances."</span>
<span style="font-family: Garamond,serif; font-size: large;">(Aerus needn't say anything about the quality, or lack thereof, of Electrolux)</span>
<span style="font-family: Garamond,serif; font-size: large;">P.S. It really doesn't help matters that pretty much every Aerus machine has "Lux" or "by Electrolux" or something like that, embossed on it. As much as I'm devoted to the old name, Aerus really needs to completely get rid of it and establish its own name if its going to compete with Electrolux. Time to move on, methinks.</span>
