Flooramatic, I don't remember those being marked as "Electronic", but they were variable speed and had a slider switch on them (you can see the red part in the photo) that adjusted the speed. I have some Sears catalogs with them, and I think my neighbor has one. The variable speed models may have had a cord reel as well, maybe not but there was definitely a model with a white tank that had a cord reel.
Also I didn't realize there was a Kenmore version of the Fury.