Early Kenmore Deluxe

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Your Kenmore Deluxe is going to be beautiful with a shiny polish.

Within this thread and other Vacuumland threads, there are references to four Kenomore deco uprights from the mid- to late-1930s:


Deluxe (without light)
Deluxe (with light)
Imperial (Bugeye)
Automatic Imperial

Were there other Kenmore uprights during this period, or was the Sears line of vacuums just lucky and limited to these four striking models?
 
Jim,

I got out my 1935 Sears Spring & Summer Catalog and your Kenmore Deluxe is indeed on page 526, and it is the top-of-the-line model! It was priced at $35.50 cash with your old cleaner or $39.00 and your old cleaner if you made payments. It was also referred to as the Famous Kenmore 39, and the other models on the page were the Kenmore 29 at $26.95 and your old cleaner and the Kenmore 19, which was a horizontal motor machine similar to an early Eureka, at $17.95 and your old cleaner. None of them made any mention of attachments but there was a hand vac on the page called the Kenmore Junior. I scanned the page and would have posted it here but my Scanner/printer wouldn't let me download it.
Jeff
 
Thanks

Jeff,

Thanks so much for taking the time to do that I do appreciate it. I'll make note of it for my records. I thought the Kenmore Imperial and Automatic came out in 1935. This looked to be an older model to me so that is all good to know thanks again Jeff.

Jim
 
You're Welcome Jim!

Glad to be able to help. There is one other thing I can do if you like. Even though the scanner wouldn't let me download the file, it would let me print it out. so if you would email me your mailing address I can print & send you a copy. My email address is [email protected].
Jeff
 
You did a great job! I too am never sure if a vacuum has painted metal or it's just centuries of oxidization to the metal. I think in your case it was just oxidization. Something to do with how they plated the metal or whatever. It looks like it survived in really good shape underneath as well. I'd nickname the vacuum "Anna"
 
Thanks so much!

I would like to thank Jeff for sending me a copy of page 526 from the 1935 Sears catalog showing the Kenmore Deluxe. This will be wonderful to add to my records. Something interesting I noticed was the Kenmore model 19 looks just like my Apollo.

If I'm not mistaken the Kenmore's were made by the Brittman company for Sears. My Apollo was also made by Brittman, so I'm not surprised to see a Kenmore look alike. The story goes that if you bought 500 or more units from Brittman they would put your company name and logo on the vacuums badge and bag. My Apollo has serial number 735 on it. So I'm "guessing" that there were only 1000 Apollo's made, but who really knows.

Side note: $35.95 in 1935 was equivalent to $798.06 today, and in 1935 an American consumer could purchase a new Ford "Deluxe" touring Sedan for $655.00 which is equal to $14,508.00 today.

Thanks again Jeff!

Jim [this post was last edited: 6/16/2023-14:24]

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Question answered

When I first saw the bag for this Kenmore, I noticed a small line towards the bottom of the bag that looked out of place, and I wondered why it was there. After reading the Sears ad Jeff sent me, I got the simple answer. It's called the "Dust line" that shows when the bag should be emptied. I should have known...lol.

Jim

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