dyson dc04 BLUE
- Thread starter citroenbx
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dysondestijl
Well-known member
Nice!!
beko1987
Well-known member
Nice. Were these specials or just a rarely sold standard colour? Would look nice next to a dc01 Antarctic Solo!
thekirbylover
Well-known member
dc04 I
The ''i'' stood for independent, as in independent retailers they were sold in little vacuum shops like the dc24i before comet also stocked it
The ''i'' stood for independent, as in independent retailers they were sold in little vacuum shops like the dc24i before comet also stocked it
Cheers for sharing that information with us vintagerepairer
Well-known member
Euronics
were also a stockist of such machines. Dyson had a very complicated way of doing business with very small independent retailers like myself. I never got involved in it as it was too complex and the margins too thin for my liking, but in essence, the retailer would buy a Dyson cleaner from Dyson at near enough the full retail price (note, I said 'retail' and not 'wholesale'), then we'd sell it for the same price which we paid, and in turn earn a 'Cash-back' commission / bonus / call-it-what-you-like from Dyson, for each cleaner sold.
Personally, I prefer to do business the old fashioned way, where one buys stock for price-A one week, and then sells it for price-B the next, using a mark-up of my own calculation. But this was not Dyson's way of trading. I think perhaps it was a method of circumventing UK competition laws which prohibits manufacturers dictating the retail prices which their goods are sold for. By selling to us at a price which a customer would pay retail, and then giving us 'cash-back', it essentially forced us into selling at the price we'd paid, and for every penny we sold below the price we'd paid was, in effect, a penny knocked off our cash-value.
So as an example, let's say I bought a cleaner from Dyson for £199.99. The same cleaner sells in Currys and other stores for around £199.99 (give or take an offer, where by it maybe more expensive this week in preparation for a so-called price-cut in next weeks 'sale'), so I sell it in my shop for £199.99. Someone buys it, so I then submit a claim to Dyson for, say, £20 cash-back. I make £20. But if I cannot sell that cleaner for the price I paid -let's say I sold one for £189.99 just to get the sale- my £20 cash-back is still £20, but the 'value' of it is only now £10 as I lost £10 to get the sale. Sell for £179.99 and I would have been selling for no profit at all, and so on it goes.
My own experience of selling new stock in my shop told me that it was never going to be a roaring success, and that I'd do far better to sell something else with a 'proper' mark-up on it. Hence my none-involvement. When you consider that I, as the retailer, am legally responsible for anything I sell to a retail customer -no matter what guarantee a manufacture offers in addition to a customers statutory rights- there was not, at least for me, enough money to be made out of the sale of Dyson cleaners in my shop.
were also a stockist of such machines. Dyson had a very complicated way of doing business with very small independent retailers like myself. I never got involved in it as it was too complex and the margins too thin for my liking, but in essence, the retailer would buy a Dyson cleaner from Dyson at near enough the full retail price (note, I said 'retail' and not 'wholesale'), then we'd sell it for the same price which we paid, and in turn earn a 'Cash-back' commission / bonus / call-it-what-you-like from Dyson, for each cleaner sold.
Personally, I prefer to do business the old fashioned way, where one buys stock for price-A one week, and then sells it for price-B the next, using a mark-up of my own calculation. But this was not Dyson's way of trading. I think perhaps it was a method of circumventing UK competition laws which prohibits manufacturers dictating the retail prices which their goods are sold for. By selling to us at a price which a customer would pay retail, and then giving us 'cash-back', it essentially forced us into selling at the price we'd paid, and for every penny we sold below the price we'd paid was, in effect, a penny knocked off our cash-value.
So as an example, let's say I bought a cleaner from Dyson for £199.99. The same cleaner sells in Currys and other stores for around £199.99 (give or take an offer, where by it maybe more expensive this week in preparation for a so-called price-cut in next weeks 'sale'), so I sell it in my shop for £199.99. Someone buys it, so I then submit a claim to Dyson for, say, £20 cash-back. I make £20. But if I cannot sell that cleaner for the price I paid -let's say I sold one for £189.99 just to get the sale- my £20 cash-back is still £20, but the 'value' of it is only now £10 as I lost £10 to get the sale. Sell for £179.99 and I would have been selling for no profit at all, and so on it goes.
My own experience of selling new stock in my shop told me that it was never going to be a roaring success, and that I'd do far better to sell something else with a 'proper' mark-up on it. Hence my none-involvement. When you consider that I, as the retailer, am legally responsible for anything I sell to a retail customer -no matter what guarantee a manufacture offers in addition to a customers statutory rights- there was not, at least for me, enough money to be made out of the sale of Dyson cleaners in my shop.
