For more information on the history of Electrolux in North A
see my thread #6131 down below. The vac you want is in essence a powered-up Eureka from the 70's that is now sold as a Sanitaire. The vac you want has the name Euroclean and the logo of the parent company Electrolux of Sweden.
Here is an excerpt from thread 6131 which kind of explains where Euroclean fits in.
Actually, the mysterious web of corporate take-overs involving Eureka and Electrolux can really be confusing.
Other members of Vacuumland - feel free to correct or edit this bit of Electrolux history, if I have anything wrong here: In 1969, Sweden's Electrolux sold their North American division (was it both the US and Canadian operations together?) to Consolidated Foods which also owned Sara Lee Cakes. Consolidated Foods was in no way connected to White Consolidated Industries, though. Five years later, in 1974, just when the Eureka Williams Company of Bloomington, Illinois was creating truly "the very best in vacuum cleaners", Sweden's Electrolux purchased it and came back into the North American market.
So by the mid 1970's, North America's Electrolux Company was owned by Consolidated Foods, and North America's Eureka Company was owned by Sweden's Electrolux. According to fundinguniverse.com, Sweden's Electrolux "vacuumed up" White Consolidated Industries (WCI) in 1986. WCI started in 1876 as the White Sewing Machine Company. Up until the 1960's, White supplied Sears with a large portion of their sewing machines. In the 1960's, the company began to diversify, and according to this website "the plan was diversity and the targets were largely appliance concerns. White merged with or acquired roughly 14 companies in 1960 alone. By 1964, the parent company had changed its name to White Consolidated Industries, or WCI, a reflection of its rainbow of acquisitions, which included: the Kelvinator Appliance Division, from American Motors; Gibson, which was then Westinghouse's appliance division; and Franklin Appliance Division of Studebaker." In 1975, WCI bought the major appliance division of Westinghouse and I guess that's when we started seeing White Westinghouse stoves and refrigerators.
So when Sweden's Electrolux bought WCI in 1986 I guess somebody thought it might be fun to slap the Westinghouse name on some Eureka vacs! Why the Electrolux management team thought it best to fold Eureka into the WCI division of Electrolux, I don't know.
According to this funding universe website, the WCI division of Electrolux now covers the following list of brand-names: Principal Subsidiaries: Frigidaire Company; The Eureka Company; Schrock Cabinet Company; American Yard Products; Poulan/Weed Eater; Americold; Baring Industries; Beam Industries; Challenge Industries, Inc.; Dimas; Dito Dean Food Prep; Dometic Corporation; Euroclean; Husqvarna Forest & Garden Company; The Kent Company; Partner Industrial Products; Richards-Wilcox; VWS; Wascator Manufacturing; Washex Machinery Company.
Hope this helps!
