Best Selling Brands Worldwide *

sebo_fan · Jan 10, 2014

Totally found this by accident earlier:

http://www.euromonitor.com/vacuum-cleaners

There seems to be quite a few reports from 2012 and 2013. However the brands look like this - no surprises, really. "Best selling brands from 2013" :

<ul>
<li>Argentina: Lilliana (local make) and Electrolux</li>
<li>Austria: Royal/Dirt Devil Germany, Electrolux, Bosch.</li>
<li>Brazil: Electrolux, Mondial (local make), Black & Decker, Britania (local make).</li>
<li>Canada: Dyson, Electrolux.</li>
<li>Chile: Somela (local make), </li>
<li>Columbia: Electrolux</li>
<li>Denmark: Electrolux</li>
<li>Egypt: Panasonic, Toshiba, Hitachi</li>
<li>France: Rowenta, Electrolux</li>
<li>Germany: Royal/Dirt Devil Germany, Bosch/Siemens, AEG/Electrolux</li>
<li>Greece: Bosch/Siemens, Miele.</li>
<li>Hong Kong, China: Philips</li>
<li>Hungary: Electrolux, Zanussi, AEG.</li>
<li>India; Robotic cleaners</li>
<li>Indonesia: Electrolux</li>
<li>Israel: Dyson</li>
<li>Italy: Vorwerk and various robotic brands.</li>
<li>Japan: Panasonic/Sanyo</li>
<li>Malaysia: Panasonic</li>
<li>Mexico: Vorwerk/Koblenz Electrica, LG, Electrolux/Eureka.</li>
<li>Morocco: SEB: Rowenta, Moulinex, LG, Fagor, </li>
<li>Norway: Bosch/Siemens, Electrolux, Philips, Samsung robotics.</li>
<li>Poland: Zelmer, Electrolux, Philips, Samsung, LG, Hoover.</li>
<li>Portugal: Hoover</li>
<li>Romania: Philips, Group SEB, Bosch/Siemens.</li>
<li>Russia: Samsung</li>
<li>Saudi Arabia: Basic Electronic (local brand), Electrolux, Sango, Panasonic, LG.</li>
<li>Singapore: Philips.</li>
<li>South Africa: Electrolux, AEG, LG, Russell Hobbs, Nu-World Industries, Philips, Black & Decker.</li>
<li>South Korea: LG.</li>
<li>Spain: Bosch/Siemens, Taurus, Solac.</li>
<li>Sweden: Electrolux, Bosch/Siemens.</li>
<li>Taiwan: Hitachi.</li>
<li>Thailand: Hitachi, Electrolux.</li>
<li>Czech Republic: Electrolux, AEG, ETA, Philips, Zelmer, Bosch/Siemens, Hoover.</li>
<li>Philippines: Electrolux</li>
<li>UNAEmirates: Panasonic, LG, Black & Decker.</li>
<li>UK: Dyson, Vax, Hoover.</li>
<li>US: TTI/Dirt Devil/Hoover, Bissell, Eureka</li>
<li>Turkey: Arcelik/Beko/Altus, Bosch/Siemens, Samsung robtics.</li>
<li>Ukraine: Samsung, LG, Philips.</li>
<li>Venezuela: Electrolux</li>
<li>Vietnam: Panasonic.</li>
</ul>
However it should be noted that these are reports that have to be paid for the full data findings, but I thought Id add this as a point of interest.

http://www.euromonitor.com/vacuum-cleaners

madabouthoovers · Jan 11, 2014

Interesting that Miele hardly features, except in Greece, and Sebo don't get a mention at all! I would have thought that in Germany, Miele and Sebo would be mentioned, but they aren't - in favour of Bosch/Siemens.

Funny that the Malaysians don't buy Dysons seeing as they make them - they probably cant afford them!

super-sweeper · Jan 11, 2014

Why am I not surprised...

That America's "Best selling" brands can be found on sale at your local Wal-Mart? They sell in huge numbers for a reason, You'll be buying a replacement before long!

eurekaprince · Jan 11, 2014

I'm quite shocked that Sears Kenmore does not show up on the list for USA.... it is one of the most visible brandnames of vacuum cleaner in most middle class suburban homes which are located not far from a Sears store in hundreds of suburban shopping malls across the country. Sears still has probably the largest display of vacs than any other mass retailer in North America....including Walmart and Best Buy.

parwaz786 · Jan 12, 2014

Why isn't Numatic mentioned in the UK list?

parwaz786 · Jan 12, 2014

Why isn't Numatic mentioned in the UK list?

madabouthoovers · Jan 12, 2014

Mr Parwaz - its probably because they don't sell in the volumes that Dyson Hoover and Vax do in the UK. The survey may have only been about domestic vacuums as opposed to those bought by businesses for commercial use.

sebo_fan · Jan 12, 2014

As with SEBO - they don't sell enough to be considered "high" enough. Don't forget though Numatic and SEBO both do domestic AND commercial markets, so they're not essentially domestic "only" brands like the others.

vintagerepairer · Jan 13, 2014

Numatic

As with many other brands, are available through ordinary retail outlets and would be impossible to say how many were bought for commercial use and how many for domestic.

turbo500 · Jan 13, 2014

RE: Numatic

I received some inside information a few years ago from a Dyson employee that one of Mr. D's biggest frustations was that Numatic were out-selling Dyson by substantial amount. Vax and Dyson have continued to leap-frog between 2nd and 3rd with a very negligable difference in units sold, but Numatic remained at the top for quite some time due to them having such a hold on the commercial market as well as the domestic market and that a company would buy anything between 2 and 20 Numatic's in one go. This was about 3 years ago now, so potentially could be out-of-date information, but came at the time from a very reliable source.

Also, with regard to the sales of Sebo in Germany, 80% of mainland Europe have cylinders. I have quite a few friends and family dotted across Europe and none of them own uprights. You can walk into a department store in any major European city and the vacuum display will be entirely cylinders. Therefore, the poor sales of domestic use Sebo's in Europe may be directly linked to the fact that Sebo (and Miele) cylinders come with quite a high price tag and don't really have any particularly marketable features like the uprights do, so they don't stand out in a line up against other bagged cylinders particularly well. Just a theory...

sebo_fan · Jan 13, 2014

SEBO sell more of their uprights worldwide than their cylinder vacs in a lot of their European markets but don't forget, due to their contracts with Jeyes Hygiene, Ensign and other cleaning companies, the X series and BS/ series have not always been marketed under the SEBO name.

Not sure about your theory Chris regarding the cylinder vacs. No other brand (as yet evident in the UK) offers as many versatile tools as Miele or filter options as both Miele and SEBO. Each brand has a unique feature or features that the other can't offer, but this seems to be a SEBO trait rather than Miele.

I think the main reason that SEBO hasn't seen enough sales is because of a lack of advertising. Whilst this may annoy several collectors and owners of the brand, I can see why SEBO don't advertise heavily - they simply don't need to - they would rather go by word of mouth than set up constant demonstrations through the art of advertising. Numatic have followed a similar pattern until one official advert was made to promote the brand.

Things must be improving for SEBO to be able to launch so many products year after year. Otherwise you'd have to question what the point is.

AS FOR MIELE.

Well, Miele don't have another company they can spin off their products to - Bosch and Siemens have each other. Bosch and Siemens are therefore bigger with many more fingers in a lot of other commercial and industrial pies.

turbo500 · Jan 13, 2014

No other brand (as yet evident in the UK)

Ry, I was meaning more in mainland Europe.

If you walked into a department store anywhere in mainland Europe, the line-up would be ALL cylinders. Now, if you place a Sebo cylinder into that line-up, it has quite a high price tag but doesn't have any features to make it REALLY stand out in the same way the Sebo uprights do.

sebo_fan · Jan 13, 2014

im not entirely sure what you mean about mainland Europe, Chris.

Secondly I was reading a few reviews from around the world on Chrome server a couple of weeks ago (that translate to English option is just brilliant, even if the auto translate isn't perfect, it is close enough for me to understand) and a few SEBO owners elsewhere are finding that the K series does what it says, powerful, cheaper costs than Miele. A few new owners of D series are delighted with the power and filtration.

Largely, just because you don't see a vacuum cleaner in a store doesn't mean that it doesn't sell. Italy for example are one of the biggest markets for Vorwerk but they tend to sell online only.

turbo500 · Jan 13, 2014

im not entirely sure what you mean

Across mainland Europe, especially in the hotter countries, uprights are very uncommon. You could walk into any department store in any major European city and the vacuum line up would be entirely cylinders.

Whilst the Sebo X range and Felix range have a marketing angle (computer controlled, swivel neck etc), apart from the airbelt, the cylinders don't have anything that particularly makes them stand head and shoulders above anything else.

sebo_fan · Jan 13, 2014

Thing is Chris, when you look at that list, the largest brand that sticks out like a sore thumb is Electrolux. Now you already know Electrolux dabble with so many brand names due in part to what they own already, worldwide.

Both SEBO and Miele don't have that affordability of being able to off shoot products under a different name with their cylinders let alone Miele with their whole range of appliances.

"...Whilst the Sebo X range and Felix range have a marketing angle (computer controlled, swivel neck etc) apart from the airbelt, the cylinders don't have anything that partiucularly makes them stand head and shoulders above anything else..."

Well its a two part response here where that is concerned - clearly if the cylinder/canister market is so huge worldwide, even the major brands don't have much of a challenge to offer something unique - no wonder Electrolux have rebadged their top end vacs with AEG and bottom end Zanussi - Electrolux are playing the "class brand" game where buyers are concerned - after all when you whittle down a bottom end Zanussi bagged cylinder compared to an AEG that may use the same dust bag, there's very little difference between the two.

The SEBO cylinders do offer some differences to Miele and Bosch from Germany - notably:

1) Cheaper running costs due to nearly twice as many dust bags for the same price of Miele AND Bosch supplying 4 in a box.

2) The tubing is lighter on the K series and also offered on some of the D series models where the telescopic height adjustable tube was primarily designed to offer something a lot lighter but just as durable for above the floor cleaning.

3) A better engineered unit - note this doesn't necessarily mean quieter - Miele cylinders are one of the quietest I've owned compared to SEBO, who are a tad noisier, but better designed for the user. Better design equates to longer power cords, longer hose on some models, completely sealed suction with no leaks - a reason to why there has never been an air outlet valve on any of the handles of SEBO's cylinder vacs - the lowest rate of suction speed was tested to justify enough power for delicate cleaning.

4) Filtration aspects tend to last longer.

The last point is subjective - I know many would moan that a SEBO K series has poorer filtration than Miele's cylinders because SEBO don't supply a charcoal filter - but they don't on the D series either, yet both seem to be accredited for excellent filtration and offer hospital grade S-Class (which by the way, Miele used the acronym to describe their HEPA filters before HEPA became far more widely known).

loganvac · Jan 13, 2014

Ugh..

ofcourse it's all of those TTI junk vacuums that are always bought here in the US! There's that group of people that Know the difference between good and bad vacs, and the group that don't know the differences. its always about the price with most people. I'd rather buy a more expensive vac that will last me for years instead of at least several cheaper vacuums per year. WE all know it adds up, WE are the ones saving the money. Most people end up buying another crap vac before long. Sadly, I don't think I'll ever see the day when the number of good vac brands sold outnumber the bad ones sold. It's just a shame...

turbo500 · Jan 14, 2014

Ryan - it's all well and good discussing in-depth which is the better cleaner, but do you really think the average vacuuming buying public would take in that much information? They probably wouldn't care less. If you plonk 2 2100w cylinders next to eachother, both with HEPA or S Class filters, one priced at £199 (or indeed 199 euros) the other at £99 - £120, which do you honestly think the average consumer will go for? I doubt that said consumer would even bother to look at things like the weight of the tubes or how much the bags are when initially buying the machine.

spiraclean · Jan 14, 2014

The average consumer (not collector) won't take those finer nuances into account however. A Sebo Felix has a swivel neck, telescopic handle and detachable power head. A Sebo Automatic X has computer controlled height adjustment. These are all features with obvious, tangible benefits that no other mass marketed competitor currently offers.

A Sebo cylinder, on the other hand, is basically a box containing a bag and motor that sucks. Unlike the uprights, it doesn't "do" anything else over and above its basic function that would cause buyers to pause for consideration. The lightweight tubes are nice to have, but it's not something the average consumer will use as a comparison between brands. Likewise I've never seen a buyer base their purchasing decision on cord length and cost of bags. They just grumble about it later instead!

sebo_fan · Jan 14, 2014

Well things are changing - you only need to look at some of the feedback at John Lewis where the Sebo K1 Komfort sells at. Its been out for so long that you'd think JL would sell other models. However, I have seen the K3 Vulcano sell there in recent years but apparently there is demand for the lower priced Komfort model because it comes with three floor heads - a great deal which a lot of buyers go for.

End of the day, yes, a bagged cylinder vacuum is just a bagged box but as with the example above, though any vacuum cleaner with the same rating power can be plonked down beside one another, its what the buyer will choose with either freebies offered or something stylish. Of course if you shop at Currys and John Lewis, most stores allow you to try the actual vacuums to judge the real time performance (or close enough if just by the use of sweeping over a rug and hard floor) which is different than "Sold as seen."

Style is something the K1 suffers from but the Komfort model in particular has those three free floor heads that only Miele are now beginning to tap into - why else do you think I bought the Miele S8340 Ecoline - three free floor heads was a major price attractant, for me!

Best Selling Brands Worldwide *

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