ARGOS 2013 Product Placement

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sebo_fan

sebo_fan

Well-known member
Joined
Jan 22, 2012
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Scotland, UK, member AKA ukvacfan, & Nar2
What a shock - the latest from Argos - they've all become hip in-stores. Possibly trying to cash in on the premium market. Don't know how all stores will be able to get this fancy flooring and thin order screens. I notice though that Dyson seems to have got a product placement in this store - hope to god they're all nailed down!

http://https//maps.google.co.uk/map...11.71&gl=GB&t=m&z=17&cbll=51.525659,-0.090268
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Dyson will be paying for all that.

That's how. Retailing is now a two-way street. Manufacturers sell goods to retailers to sell; in return, retailers are leasing manufacturers premium floor-space for products, displays, stands, even demonstrators, be it Argos, Curry, Boots, or wherever. Also, they sell advertising space within their own literature. So you see, all those glossy intermediate pages in the Argos cataloge which showcase certain brands and their products, all of that is space which Argos sold to the manufacturer.

The high-street is very much about getting 'money in the till' at the moment.
 
Dyson spends a hell of a lot on marketing - but the customer always pays in the end through astronomically high prices. The high prices of a Dyson don't pay for quality, they pay for all the marketing and "technology research".


In contrast, the high price of a Kirby pays for quality and durability, and unfortunately the salesman's commission.


 


Those Dyson displays are also prominent in Tesco, Currys, Sainsbury's etc - they must spend millions on advertising - millions that gets added to the product's end price!
 
It is true that the customer pays, yet if they found a way to make the sales without all the advertising and R&D, I doubt the price would drop, as Dyson has very much found it's niche customer.

Also, I would be keen to know how any increase in sales from all the money they spend is measured.
 
Never

will Argos do that. They have captured too much custom at all ends of the markets. Added to which, there are a good deal of Argos stores in places where a premium retailer would never set up camp.
 
Im all for cheap brands, but if Argos are going for what the buyers are demanding etc, why else would they stock Dyson advertising - lets face it - we all know that Dyson vacs are hardly cheap. And Miele also sell at Argos.

Unless they open two different stores with premium only brands and thus bringing in cheaper ends for their normal stores. Looking at the first link I showed on here, seems to give the basic look of what Argos are promoting as "their new look stores," but I'm not entirely sure of the new look - it could be a turn off for those used to the cheap n cheerful appearance of their stores already.
 
I think

that the whole point of the Argos empire is still for consumer to use the catalouge at home, in order to make their selection before going in store. The store may have to look clean and modern, but I don't think consumers will give it too much thought.

Though some consumers may still view Argos as a little down-market, for me it has a neutral appeal for all budget and lifestyles, in the same way that one could say Ikea has. Argos have, particularity in latter years, always sold a good cross-section of good at all levels of price a quality. They seem to know their consumers well and seem to be thriving where so many other retailers have literally gone bust.
 
I did hear that Argos are going to get rid of the Catalogue within the next few years as they are making a 'digital' move. To be honest I don't know how Argos can still give away the Catalogues for free especially with the amount of pages in it. They must obviously use their sales to pay for all the catalogues.
 
In other words they will become just another mail order company. You can see they are heading there anyway with the amount of vacs they list that are not in  the catalogue and are not stocked in stores. Notice these items mostly have no customer reviews, suggesting that people want to look at the catalogue, and go and buy the product from a store that has in stock straight away, not have to wait days for the item to be delivered.


I really hope Argos don't do this, as many people still want to go out and buy an item the same day, without the inconvenience of having to wait several days for it to be either delivered to home or for store collection.
 
Well whatever they do

I think we can rest easy that they will be in business for many more years to come. They do seem to know what they are doing.

I too wonder what the catalouges must cost the company, but clearly whatever that figure is, it must still be a great return-on-investment, or else Argos would have ditched it many years ago, as soon as their on-line presence was felt.
 
Beckham, you must realise that a good many people are not online, and Argos need to cater for them. By ditching the catalogue they will be saying goodbye to a LOT of custom. I cant understand the mentality of these company bosses who think all and sundry have a good internet knowledge. Some people, especially the elderly and the poor most certainly don't.
 
I don't have any apps - they are used by the younger generation. I have to rely on my old fashioned desktop PC. I have a very cheap old fashioned Nokia mobile that doesn't have WAP or even a camera.
 

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