Quebecois - A bearing puller would be ideal, but if you have a couple of angle irons, you can put two next to each other, across two pieces of wood, and put the bearing between the irons, so the armature is hanging in air, suspended by the angle irons under the bearing. Now the tricky part. You want to hammer the shaft straight down, without damaging the threaded end of the shaft. Ideally, you'd use a center punch with a flat end to strike it. It may not even take enough force to start damaging the threads. I'm assuming there was a nut holding the fan blade on? Screw the nut onto the shaft so the top of the nut is exactly flush with the end of the shaft. This is a crude method of protecting the threaded end of the shaft, but it should work fine in this case.
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Bill - You know, calling me wrong and citing youtube videos (of all things) as evidence of the right way of doing something is really weak evidence. I'm a certified automotive mechanic who does mechanical repairs for a living. I have personally made the mistake of pressing on wheel bearings the wrong way, and though they may look fine and feel fine in your hand afterwards, once installed on the car and driven at some speed, you'll hear a loud bearing noise. Because the races have dents in them from the balls being pressed against the races.
Granted, we're talking about bearings and pressing force on a much smaller scale here, but the same principles apply. You cite plain physics, yet you're not understanding my explanation of the basic physics behind it. Bearing balls are EXTREMELY hard metal. The races are hard, but not AS hard. What happens when you hammer a hard piece of metal against a soft piece of metal? The soft metal gets deformed. Plain physics, as you say. In this case, might not be much, maybe not even a thousandth of an inch, but because of the way ball bearings work, the surfaces involved need to be perfectly smooth. What you're doing, if it doesn't have any immediate effect, is still lessening the life of the bearing... for no reason.
Anyhow, I'm sorry if I offended you.