Aerus LLC is the U.S. affiliate of Lux International of Switzerland and is only involved in marketing, sales/repairs, and distribution. Its current vacuum cleaners and their accessories are either reproductions (with minor updates) of the 1982 Canadian cleaners (Lux Classic & Lux Legacy) or a revision of a Lux International cleaner (Lux Guardian Platinum).
Contrary to widespread thought the end of Electrolux LLC (USA) was not a result of an independent businessman's decision but of a multi-corporation deal.
In 1998, Lux International (the 'Lux' in 'Electrolux') and The Electrolux Group dissolved their union that had been established in 1919. The sale of the Electrolux trademark and brand from the U.S. corporation to the Swedish one was part of the deal, so that Lux International could have a share in the U.S. market through Aerus and Aerus could benefit from Lux International's experience in the home care industry and financial resources.
The deal also provided manufacturing assistance to Aerus, which shifted much of its production during the summer of 2003 to the AB Electrolux's Eureka plants in Tennessee and Mexico. 2016 marked the end of Aerus production altogether when Eureka took on the remainder of Aerus's production, including the Floor Pro and tools. Also, some products are outsourced to Hong Kong such as the Little Luxs and Sidekick line.
Without the sale of the 'Electrolux' name, Electrolux LLC would likely either have folded a few years after the European dissolution or been sold to another company due to its inability to compete in the industry along with its lack of capital.
I was thinking that since 2019 is Aerus's 95th year it would have been a good time to introduce a new color line and an update of the LGP, but it doesn't seem to be the case.
Contrary to widespread thought the end of Electrolux LLC (USA) was not a result of an independent businessman's decision but of a multi-corporation deal.
In 1998, Lux International (the 'Lux' in 'Electrolux') and The Electrolux Group dissolved their union that had been established in 1919. The sale of the Electrolux trademark and brand from the U.S. corporation to the Swedish one was part of the deal, so that Lux International could have a share in the U.S. market through Aerus and Aerus could benefit from Lux International's experience in the home care industry and financial resources.
The deal also provided manufacturing assistance to Aerus, which shifted much of its production during the summer of 2003 to the AB Electrolux's Eureka plants in Tennessee and Mexico. 2016 marked the end of Aerus production altogether when Eureka took on the remainder of Aerus's production, including the Floor Pro and tools. Also, some products are outsourced to Hong Kong such as the Little Luxs and Sidekick line.
Without the sale of the 'Electrolux' name, Electrolux LLC would likely either have folded a few years after the European dissolution or been sold to another company due to its inability to compete in the industry along with its lack of capital.
I was thinking that since 2019 is Aerus's 95th year it would have been a good time to introduce a new color line and an update of the LGP, but it doesn't seem to be the case.
