Observation
Observing that the Aerus Guardian platinum Is made by Electrolux AB of Sweden for Aerus and the hose and attachments are made in the US, clearly there is some sort of “arrangement” already in place and perhaps what Dysonman1 is talking about is some sort of expansion of that.
I think I would be disappointed if Aerus sold off the vacuum division to Electrolux AB of Sweden because they’d probably dump all of what we here in the states associate with an Electrolux or Aerus vacuum in favor of their designs. The Guardian platinum is sold by Electrolux AB of Sweden as an Electrolux...but with a different hose and totally different power nozzle and attachments...more along the lines of basic plastic stuff that isn’t that good. And their hose is the old fashioned woven type...here in the states that will send people running who well know about the problematic woven hoses from the past that never lasted much more than 10 years before they started breaking down and leaking.
So what I do hope is that they regain the rights to the Electrolux name, then market the hell out of it and open more franchises to make availability and service Convenient and first rate again. Perhaps sales can be on line, through amazon or something like that with product service centers all over.
The vacuum market hasn’t really seen much of a revolution in some time...aside from Dyson making it big...which is long in the tooth now, and Shark which is beginning to lose its “newness” as well...the only more recent revolution in the vacuum cleaner market has been the handheld stick vacs like little Dysons and Sharks and others that have follows suit in those designs and also gone cordless. Robot vacs have lost some of their appeal so they aren’t fresh either.
Dropping the price too and lengthening the warranty will help Aerus succeed too. I know they offered discounts for trade ins and not sure how this worked to help the company make money aside from simply giving a customer a discount to close the sale.
I guess I would ask Dysonman1...do you know when we can expect that these changes he hints at to become public? I know that Aerus updates the product and colors every six years and we are coming to the end of the black and gray color run so would it be at the next color change which would be next year in 2021?
Also, I noticed that the air cleaners are differently branded depending on which site one looks at. They are Beyond brand on the Beyond by Aerus site....but when you look at the Aerus vacuums site, and look at the air cleaners, the are Aerus brand.
I think now that Electrolux AB of Sweden is no longer selling vacuums here, let’s hope Aerus is perhaps jumping at the opportunity to get their Electrolux name back for at least the vacuum cleaners, but it would be good to put it in all those Aerus products because the name Electrolux was always synonymous with quality and service here in the US.
By the way my Electrolux Silverado died yesterday, bearing bad in the motor. A sad day for me, but I have other Electrolux and Aerus machines to use in place of it. I posted about it in the vintage thread. It cleaned for 36 years, 26 as my regular vacuum used about once every two weeks. The first 10 it was someone else’s as I bought it used.
Jon
