Aerus/Electrolux USA 90th?

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kevin

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Has anyone heard if Aerus LLC is planning on marking the 90th anniversary of its predecessor, Electrolux USA (special machine, decal, ...)? It seems to me that Electrolux Canada was also started 90 years ago, but I'm not sure.

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Hi Kevin.

By my calculations, Electrolux is much older.


 


While the model V (pictured here) was introduced to American housewives in 1924, Electro-Lux goes back to 1919, and according to Charles Richard Lester, who took my basic research and embellished on it (with my approval) the company goes back to 1910 or thereabout.


 


The original company was a gas/ lighting firm in Stockholm, Sweden, and industrialist, Axle L. Wenner-Gren, saw an American made vacuum cleaner (probably the Hoover O) in a store window in Vienna while on vacation there. He designed a tank/canister machine and went to the Lux company to build it. The machine he designed was sold world wide with factories all over Europe, and eventually exported to America. The first all American made Electrolux was the model XXX, but Wenner-Gren's vacuum cleaner is at least 95 years old.


 


For the complete story go to Charles Richard's site, it's awesome!


Alex Taber.

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If they really!

Want to do something to get attention! Put out a limited production original 30,60, or G, If they could make it then, surely they could build one now exactly like the original...NO PLASTIC, NO VINYL HOSE, EXACTLY like the original, they would sell and get attention!
 
Alex Taber and kenkart - thanks for responding. I didn't realize that the origins of Electrolux when back to 1910 and will check out Charles' website sometime. Great idea about Aerus manufacturing a 21st Century version of the Model XXX to celebrate the 90th Anniversary of the cleaner and air purifier. Perhaps someone should contact Aerus with that suggestion.

I wonder if there was any type of 25th anniversary decal in 1949? I hope it wasn't just a Model XXX with rubber motor mounts called the 25th Anniversary Edition!

Here are the two faces of the coin marking the 15th anniversary of the factory in Old Greenwich (1948):

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The actual Electrolux Co started in Sweden in 1918 when Axle Verner Grenn bought and merged two companies (AB Lux and Electrohelios if I remember correctly) one of which had been making his Lux machine before that.

Electrolux USA was started in 1924 and Electrolux Canada started in 1932.
 
Hi Collector2.

When I did my research I found it to be 1919, but Charles Richard Lester corrected me, saying it was many years earlier, now you say 1918. I'm confused. However, it was Wenner-Gren, that much I do know.
 
Hi Collector2.

This is the first page of the Electrolux history I wrote in 1979 and revised slightly in 82, then in 2005, I planed to publish this in the V.C.C.C. newsletter, but that never happened. I've decided to run it by you to see how accurate it is. I welcome corrections, but it will provide you and all Electrolux collectors out there with the data I put together. Please understand that there might be a few minor typos.


 


Alex Taber

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Hey Alex

Very interesting article. I enjoyed reading it.

Just a bit of Canadian Trivia to throw in - They started Electrolux Canada in 1932, bringing in model XII's from Sweden. The sales went so well that they opened a factory in Montreal in 1934 to produce the model XII.

Doug
 

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