AB Electrolux Vacuum Cleaners - Sweden & North America

[kevin]

I've heard others say that the Electrolux vacuum cleaners sold in North America the past 15 or so years are actually Eureka machines. I don't understand that as the two machines I've seen look quite different from one another. Does the comment mean that the same type of engineering and mechanical system is used in both?
I know that both are manufactured by AB Electrolux--likely in the same plant--but that still doesn't mean that they're the same machine.

Also, I'm curious if the same machines are sold in Sweden or how they would be different besides voltage?

I did read--possibly on Electrolux Group's (AB Electrolux's) website that it sells more vacuum cleaners in North America than in Sweden which I find interesting.


Some information on AB Electrolux's North American division from its website:


Electrolux currently employs nearly 1,500 people at three locations in North Carolina. Facilities in Charlotte include headquarters, R&D for North American laundry products and electronic systems, and product design for all major and small appliances built in North America. In Kinston, Electrolux has a manufacturing plant and R&D for dish care products. Electrolux’ National Parts Distribution Center is located in the Asheville area.

 

[DesertTortoise]

Sweden only has about 9 1/2 million people, about the population of Los Angeles County. Why wouldn't they have greater sales in North America? The US, Mexico and Canada combined are a good 450 million people. That is a huge market. Just the US is 315 million.

 

[kevin]

The article meant sales per capita. It mentioned that their Swedish sales have decreased in recent years while their North American sales have increased.

It would be just as surprising to me if Aerus, after nearly 100 years, opened a Swedish market that became larger than their North American market in a 15-year time period. Although, on second thought, it may be that they were speaking of their entire fleet of machines which would include Electrolux, Eureka, Sanitaire, and BEAM. I'm unfamiliar with the Swedish market.

In any event, the Electrolux name doesn't carry the prestige or have the following that it did less than a half century ago--in Sweden or North America.