vintagerepairer
Well-known member
Hello again. Yes of course, I understand that completely, how it is viewed by a collector. As has been discussed here many times, the UK homes are often small, with fitted carpets and lots of furniture. Small and medium sized upright cleaners have always been a popular choice here, for those reasons. Therefore when Vax became popular, I was surprised to see just how many dedicated upright users jumped-ship and went for the canister style that was Vax. Despite high sales, in the 1990's Vax tried to cash-in on the upright sector by making a 3-in-1 upright, but it was truly lost from the start as it was an enormous appliance, with half as much equipment having to be stored on one side and used only when washing carpets. They never sold well and of those that did, Vax had a dreadful time as the cleaners kept breaking down.
Dyson came into the market at a time when Vax sales were dropping. He timed it well, as consumers were eagerly looking for their next bit of excitement in the vacuum cleaner arena. By starting out with an upright cleaner first, Dyson was able to secure sales from upright users, many of whom had, I'm sure, owned a Vax canister at some point.
Dyson came into the market at a time when Vax sales were dropping. He timed it well, as consumers were eagerly looking for their next bit of excitement in the vacuum cleaner arena. By starting out with an upright cleaner first, Dyson was able to secure sales from upright users, many of whom had, I'm sure, owned a Vax canister at some point.