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It seems Loewy did not design the R series Singers.


I googled up this book and picture from it - read the caption.


Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.




[URL unfurl="true"]http://www.raymondloewy.com/pdf/time1949.pdf[/URL]


[ATTACH=full]24040[/ATTACH]


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