Kirby dealers advertise?
The advertising initiative by the Kirby dealer in Woburn, MA is interesting. I thought Kirby dealers were prevented by Corporate from advertising. Several years ago, my local Kirby dealer in suburban Pittsburgh designed a nice website to advertise their business and explain the advantages of a Kirby vacuum and how to schedule a demo. Shortly afterward, the corporate offices in Cleveland got wind of their website, and the dealer was ordered to take it down or else the company would revoke their franchise as a dealer. So, they took it down and went back to rustling up demos and relying on repeat customers as well as repairs and refurbishing.
I think more aggressive advertising would be good to help local Kirby dealers stay in business. Since Kirby offers only one new model every so often, wouldn't it serve their interest to have that product out in front of the public in more ways than just a door-to-door salesman?