Oreck has lost it's identity
Sadly, Oreck may be hopeless. Nowadays everyone has a lightweight vacuum (e.g. Hoover, Riccar/Simplicity, Shark, Dyson, ...). Will be interesting to see if there are any merger opportunities. For example, would it make sense for Dyson to buy out Oreck to gain access to the Oreck retail stores and commercial products? Or perhaps Lux/Aerus would benefit by a merger. It would give them some lower price point options and additional store fronts.
