"More recently, Polaroid has suffered a similar fate."
That name has shown up in the UK too on a range of cheap electronic goods in Asda (Walmart). However, there is a story to the demise of Polaroid, at least in the UK, as they failed to keep abreast of market changes and their product became extinct. The fact that the name is back in use means it clearly still had a "Value" in the business world as someone will have paid good money to use it, presumably as the name has a lot of recognition amongst consumers who remembered it from the instant camera days.
Other brands in the UK which have reappeared include Ferguson, Mitsubishi, Fridgidare, Grundig, and Servis
