Noticed the belt-lifter lettering as well!
'Tis not a Kirby at all, it's a Ydrik (well, with a backward "K")
Anyway, I am still not sure why the image would be reversed, as I didn't think that a standard webcam, or even a built-in laptop cam would flip the image.
I thought maybe it would have a practical application, say for video conferencing or Skype calls, but that does not seem to make much sense either.
I wonder if the seller has gotten a bunch of messages asking why his Kirby is directionally challenged, or complaining about his photography!
Cheers,
Doug E.