Two V6's bolted together, but it goes further than simply that obvisouly. The W12 engine itself is around 20 years old.
When I say we don't make anything, I mean in retrospect of Germany, where you can still buy a German made vacuum, or fridge or kettle, general domestic appliances. In comparison, we don't, but you can still buy British made clothes and cars, if you have the money, and there is a type of upper class attractiveness that comes with this. Wealthy Arabs and Chinese love British made things.
Regarding SEBO, there is a lot that can be experimented and use in their machines. In the future, I reckon they would look into brushless motors, which are becoming cheaper to produce. They are a more common site in fridge's and washing machines these days, they will soon trickle down to vacuum cleaners no doubt in one form or another.
