The thing is though, the EU labels are hardly for the benefit of collectors, HI-LO - they're for the unsuspecting Average Joe buyer who might just believe everything they read.
Mind you, when you look at what gets an A for mostly everything, it 'aint exactly cheap. If you go in for all manner of performance data (I can only think of one ex-member on here who springs to mind and who is probably spitting pips regarding the SEBO data) then you'll most certainly have to pay through the nose for it.