The problem is nowadays, its all about profit and selling as many units as possible, at the lowest price, which a company wont do if it builds vacs to last - after all, who would buy a new vac if the old one was still working?
Looking at all the plasticavs that get thrown out within 2 years of being bought - this is very good news for Vax, and Dyson, as most of these owners will be back again to buy another vac, and so the cycle goes on.
Customer buys a Vax for £70. Customer uses Vax for 12 months without any maintenance. Vax motor burns out. Customer takes Vax to the tip. Old Vax is recycled. Customer goes to Argos and buys another £70 Vax, and the cycle repeats, over and over.
Bosses at Vax rub their hands together and set about designing more new looking Vax cleaners to keep customers coming back for more.
Also apply this to Dyson, but their vacs must last a Customer 5 years, so must be 5 times dearer than a £70 Vax which is only designed to last 1 year.
Vax might offer 2 or 6 year warranties, but they also stipulate that unless you register your warranty within 30 days of purchase, it voids itself, so how many people do you think actually do this and register? Exactly. So when said Vax burns out atfter 1 year, customer who doesn't register or loses receipt says, oh what the hell, and its off to Argos again.
Lets also then think about the backhanders. Dyson pays Currys a big bung to favour his cleaners. Vax pays Argos the same. Whose vacs do you think will then feature, and sell the highest in these stores?
Note that Sebo are now no longer stocked by Currys. Except the K1 Komfort - which as you might also notice is always out of stock. I wonder why that is? Sebo not prepared to pay Currys enough to feature their vacs? or perhaps Dyson paying Currys to def out Sebo?
There is so much corruption and greed in the domestic appliance market now that its getting harder to obtain a Sebo without having to go online, as no local stores will stock them.