Penncraft & Penncrest Trademarks—1963-1965

[paul]

Here are all the Penncraft & Penncrest trademarks listed at justia.com. I would have thought that only one filing were necessary, but not so.

This will give collectors of all these branded products more defined production spans. The line was discontinued in 1971 as part of the broader brand simplification and rebranding effort along with the store name change from Penney's back to JC Penney.

 

[paul]

Correction

I guess the Penncrest label was used till '72, going by catalogs. I think the signage may have changed in '71 after J. C. Penney's death that year. Somehow I'd had '71 in mind.

 

[human]

I actually met Mr. Penney when I was about four years old. He was on hand for the opening of the JCPenny store near our house, around 1967 or '68. The store kept the original "Penny's" signage with the stylized blue 'P' up on the exterior until sometime the late '70s.

 

[paul]

Very cool!

There was a large framed photo of a man above the front doors of our store. I never knew if that was of Mr. Penney or the store manager. If it were the former, that's the only time I would have seen him-ha.

Our store, too, kept the "shoehorn" P on the painted sign of the building's back brick exterior until it relocated in 1993 (maybe it's still there for all I know, because it was the parking ramp entrance off the alley). The front entrance lettering, though was replaced sometime in the mid-1970s.

Good memories I have of Penney's is when my dad received assistance in choosing clothing from the well-dressed suit specialist (or whatever his title was) and shopping for school clothes with my mom and the professional-looking ladies that would help her make her clothing and cosmetics selections.

In high school I heard a story about J. C. Penney that I've always remembered. It seems he would do executive dinner interviews; in part to view their etiquette and habits. One item he noted was how a prospective employee chose whether or not to salt his or her food, if at all. Apparently, the person lost points if he or she did so prior to tasting it to determine the need and quantity.