Its VERY tough for retailers at the moment. Many are struggling to survive, and are cutting their margins to the absolute bone. Everyone wants Dyson, Dyson, Dyson, so I'd imagine that Euronics don't get much of a look in where vacs are concerned, as they don't stock that many Dyson models. They have overheads that many online only retailers don't, so cant compete on price. They lost the sale over £10, its very sad, but customers are getting savvy, and want the best prices nowadays due to being strapped for cash as a result of the economic climate.
