Hi Erik,
What you are seeing is indeed indirectly related to Sweden's AB Electrolux. At the start of the company's history, their vacs were sold door to door. At some point, Electrolux's direct sales division was spun off into a separate company called Lux International. The company is now based in Switzerland. AB Electrolux at the time of the spin off went solely to retailer sales.
If you go to their website, you'll see that Lux International is a world-wide direct sales vacuum cleaner manufacturer. The main territory for the Lux company is Europe. But they joined up with a company called Forbes in India and the resulting Lux division is called Eureka-Forbes...not sure how AB Electrolux allowed them to use their brandname Eureka. That is why this Indian vac looks like an Electrolux...it's a Eureka-Forbes model sold by direct sales in South Asia.
In Australia, their vacs are called Sauger.
Most interesting is the fact that Aerus in North America is an "Associate Partner" of Lux International. That is how Aerus got their new Platinum canister: it is a Lux canister married to an Aerus power nozzle. In Europe, the canister is called the Lux Intelligence...search for it on youtube.
See the website: luxinternational.com